- Nota Baloyi took to X to promote his girlfriend's YouTube channel on the same morning he was trending
- Old videos of his girlfriend surfaced online, showing her with other men before the couple began dating
- Peeps on X had a field day responding to Nota's unbothered promotional post
Source: Instagram
Music executive Nota Baloyi did not let a trending moment go to waste, even if the reason he was trending was far from flattering. On the morning of 22 October 2026, old videos of his girlfriend resurfaced online, showing her with other men before the two got together. Rather than address the leaks, Nota went straight to X to plug her YouTube channel. Posting under his handle, @lavidaNOTA wrote:
"Top of the morning & NOTA is trending, so now is the perfect time to promote my lover's YouTube channel… It's grown quickly in the last month; let's continue the blow up so you can watch the glow up. Like, comment, share & get notified for the full lowdown!"
Nota is not new to controversy
The post linked directly to his girlfriend's channel, and Nota leaned fully into the chaos surrounding his name, using his own trending status as free advertising.
Nota is no stranger to controversy. The outspoken music industry figure has repeatedly courted public backlash for his strong opinions on artists, relationships, and the South African music business. His decision to lean into the trend rather than deflect it fits squarely within his established public persona.
Nota's unbothered reaction divides peeps
The move was bold enough to split the internet. While some admired the unbothered energy, others found the timing tone-deaf given the nature of the videos circulating about his partner. The joke landed well with many netizens who know Nota's reputation for making similar statements about artists he has mentored or championed in the past.
@Jayjay_Jomo could not help but imagine a different ending, writing:
"FEW MOMENTS LATER.... 'I built her into someone people recognise, and now she thinks she's bigger than me'. 😂🤣”
@Waykz_SA:
“No one cares; what's her price per round? 😂”
@TJRMakhetha:
“This is not a good look, brother."
@Rhakhafo2:
“I’m starting to believe that guy that said the only reasons you guys hate abo Mihlali is because niyabafuna and bona they don’t want y’all Coz you ended up cuffing what you usually deem a S.”
@lavidaNOTA:
„Mihlali is expired… Retire now!“
@ICYMI_hub:
“A good man will stop responding and fueling this thing, but no, your ego will ruin your gal’s life.”
Nota defended his girl after trending
Nota Baloyi took to X to respond after a video emerged showing his girlfriend with another man.
The music producer and podcaster publicly defended her, but his words drew mixed reactions online.
Source: Briefly News
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