This is reported by SVT in its coverage of this year's Power Barometer. For the first time, it has tracked not only likes but also how many people actively shared and reposted posts.
This has given a completely new picture of who influences the digital conversation, says Emanuel Karlsten, chairman of the Media Academy.
Instagram has been shaken up quite a bit, he tells SVT.
When we can measure shares and reposts, we see that traditional celebrities are losing ground, while creators who make funny sketches are gaining ground, he continues.
Overall, the Sweden Democrats remain the most influential actor on social media.