Automaker will try to grow market share in US, Japan
Mitsubishi Motors' XForce, sold primarily in Southeast Asia and other emerging markets. (Mitsubishi Motors)
KOKI IZUMI
October 25, 2026 11:48 JST
TOKYO -- Mitsubishi Motors is rethinking its strategic emphasis on Southeast Asia as Chinese automakers sweep into that region, but a shift to mature markets like the U.S. faces uncertainty after years of cutbacks.