Vogue Retail
Vogue Retail’s Best Finds For Little Ones And Expecting Parents
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Birdsong
For babies growing up between two languages, Birdsong turns everyday play into a place for Spanish. Screen-free sensory toys invite parents to sing, speak and connect from the beginning, making bilingualism natural, joyful and part of daily life. birdsongtoys.com
Follow them on Instagram @birdsong_toys
Love Boo
UK-born Love Boo transforms everyday family routines into comforting rituals with thoughtfully crafted products made with natural ingredients. From pregnancy to bath time and beyond, each beautifully designed formulation nurtures growing families with kindness, making every moment feel a little more magical. loveboo.com
Follow them on Instagram @weareloveboo
Navy Furnishings
Navy Furnishings creates bespoke, made-to-order children’s furniture, crafted by hand by a skilled family carpentry team. Crafted from mahogany wood and high-quality materials, each piece is designed to be cherished forever. With safety and quality at its heart, discover timeless luxury bedroom furniture for little ones. navyhome.co.uk
Follow them on Instagram @navyfurnishings
Ems Clip
You can’t remind everyone about your child’s food allergies, but what they wear can. Eating More Safely creates made-to-grow bibs, dummy clips and bracelets as visible reminders to stop, check and take care. Founded by a mum whose daughter has severe allergies. Use the code VOGUE for 15% off (expires 15/12/2026). emsclip.com
Follow them on Instagram @ems_clip
Gardenia Home
Gardenia home curates luxury heirloom clothing for newborns through childhood, bringing together hand-smocked designs, delicate embroidery and timeless silhouettes. From baby’s first outfit to beautifully coordinated sibling looks, each collection celebrates craftsmanship, elegance and life’s most memorable milestones. shopgardeniahome.com
Follow them on Instagram @shopgardeniahome
Isabella & Co
Isabella & Co is a British childrenswear brand creating timeless pieces for babies and children. Inspired by founder Lynn’s daughter, Isabella, each collection blends soft neutral tones, comfort and practicality with modern style, offering versatile everyday essentials through childhood. isabellaco.store
Follow them on Instagram @isabellaco.uk
SoftFrame Kids
Meet SoftFrame Kids, where thoughtful design meets peace of mind. Their signature all-cushioned bed frames are designed for little ones, replacing hard edges with softness. Upholstered in beautiful fabrics, the pieces feel as elevated as the rest of your home, creating spaces that feel safe and cozy. softframedesigns.com
Follow them on Instagram @softframedesigns
Mr. Loutre
Inspired by menswear, premium Dutch label Mr. Loutre creates refined collections for boys aged 1-10. Combining rich textures, sophisticated colour palettes and thoughtful details, the brand offers a fresh perspective on modern boyswear. Designed for style. Crafted for adventure. mrloutre.com
Follow them on Instagram @mr._loutre
Moss Nappies
Newly launched Moss Nappies and Wipes are made from sustainable bamboo with zero toxins and forever chemicals. Naturally gentle, beautifully soft, breathable and highly absorbent, they help keep delicate skin feeling comfortable. Because happy, healthy babies mean happy parents. mossnappies.com
Follow them on Instagram @moss.nappies
Darcy Scarlett
Darcy Scarlett creates nursery pieces to be loved beyond newborn years. Founded by Rebecca, a mother of four who learned crochet during lockdown, each piece is made to order in Somerset using recycled cotton cord. darcyscarlett.co.uk
Follow them on Instagram @darcyscarlettuk
House of Holly®
House of Holly® presents sustainable premium bamboo essentials and gifts for newborns, toddlers and children. Discover signature Toile de Jouy bamboo blankets, Luxe cot sheets, soft swaddles and thoughtfully curated newborn gift sets, designed for treasured everyday moments. houseofholly.com.sg
Follow them on Instagram @houseofhollykids
Chilli Swim
Chilli Swim creates gentle bamboo swimwear for children with eczema-prone and sensitive skin. Founded by an eczema mama, its hypoallergenic designs offer wrist-to-ankle coverage, wet-wrap technology to help skin feel cool, and a full-length zip and soft tag-free finish. chilliswim.com
Follow them on Instagram @chilliswimwear
Ickle Bubba
Meet Ickle Bubba's Altair Double Pram, designed to make life with two little ones beautifully simple. Offering 14 configurations for twins, siblings and growing families, its adaptable design combines versatility with car seat compatibility, a compact fold, premium styling and exceptional practicality. icklebubba.com
Follow them on Instagram @icklebubba
Cadhan
Cadhan is a Portuguese children’s lifestyle brand built around the philosophy of bedtime rituals. From mother to mothers, timeless collections are crafted in Portugal from 100% GOTS-certified organic cotton, alongside signature fragrances, creating moments of comfort, wellbeing and family connection. cadhan.pt
Follow them on Instagram @cadhan_organic
Propre Baby
Propre Baby offers a French alternative to baby wipes and nappy creams. GOTS and Ecocert Organic certified, their French Diaper Care and oversized Organic Cotton Pads cleanse and moisturise while helping to reduce the appearance of nappy rash and redness on delicate skin. Made in France. proprebaby.com
Follow them on Instagram @proprebaby
Ansandro
When sport and fashion fell in love, Ansandro found its place. Designed in Britain, each collection blends contemporary silhouettes, premium fabrics and technical performance, creating clothing that inspires confidence and moves effortlessly between style and sport. ansandro.com
Follow them on Instagram @ansandrokids
Ginger Autumn
Ginger Autumn creates oversized unisex T-shirt rompers designed with room to grow, play and move freely. Crafted from 100% organic cotton, each piece features hand-painted, travel-inspired designs, bringing comfort, character and effortless style to every occasion. gingerautumn.com
Follow them on Instagram @gingerautumnco
Blanca Sport
Blanca Sport brings a fashion-first sensibility to children’s athleisure. Founded in Britain in 2022, the brand creates premium, timeless collections for boys and girls aged 2 to 15, redefining everyday dressing for a new generation. blancasport.com
Follow them on Instagram @blancasport
Saint Jay
Welcome to Saints World - for cool kids with big style. Saint Jay creates premium oversized kidswear inspired by modern streetwear and timeless design. Thoughtfully crafted for comfort, confidence and individuality. saintjayofficial.com
Follow them on Instagram @saintjayofficial
Bubble Buddies
Bubble Buddies makes handwashing a playful ritual. Handmade in France and vegan-friendly, each transparent soap reveals a collectible Buddy to keep. With more than 40 characters to discover, daily routines become a playful experience for little ones and
grown-ups alike. bubblebuddiescosmetics.comFollow them on Instagram @bubblebuddies.cosmetics
Stelle
Stelle is a mum-trusted dancewear and athleisure brand best known for girls’ ballet and dance essentials. Founded by a mum of three, the brand creates versatile, high-quality pieces that help girls and women move and look and feel their best through every stage of life. stelleworld.com
Follow them on Instagram @stellekids