By PYMNTS | October 13, 2026
ServiceNow denied Tuesday (Oct. 13) media reports suggesting it has shown interest in purchasing Decagon, a developer of artificial intelligence (AI) agents.
Seeking Alpha reported Tuesday (Oct. 13), citing a paywalled article by Business Insider, that Decagon has hired a bank to evaluate purchase interest and has talked with ServiceNow and other companies about a potential sale.
The talks about a potential sale were in their early stages, and a deal may not happen, according to the report.
Decagon did not immediately reply to PYMNTS’ request for comment.
ServiceNow replied to PYMNTS’ request for comment with an emailed statement from Amit Zavery, the company’s president, chief product officer and chief operating officer.
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“We are aware of misinformation in the market today about our acquisition strategy,” Zavery said. “To be clear, ServiceNow has no interest or intention of purchasing Decagon.”
“Our approach to M&A has not changed: we remain an organic growth company first,” Zavery said. “M&A is a tool to accelerate our roadmap or open meaningful new markets, not a substitute for innovation. As we have previously noted, we do not see major strategic gaps that require large-scale acquisitions at this time.”
Decagon announced in a January blog post that it was valued at $4.5 billion in a Series D funding round in which it raised $250 million. The company’s valuation was three times higher than the one it achieved six months earlier, according to the post.
Decagon said that during its previous fiscal year, it gained more than 100 new global enterprise customers for its “concierge approach to product.”
PYMNTS reported in August that Decagon crossed $100 million in annualized revenue three years after launching as a customer service AI startup.
Decagon CEO Jesse Zhang told Newcomer in August that the company’s product is built for a client’s own staff to configure directly and that roughly 90% of Decagon’s workloads run on fine-tuned open-source models rather than frontier models, which the company says are faster and cheaper on narrower, repeatable customer-service tasks.
PYMNTS reported in February that Decagon said one of its partners expanded chat support to 24/7 coverage, increased automated resolution significantly and reported a 95% reduction in cost per support conversation.