Google is starting to sell hardware on its Play Store. In some regions, the company has quietly added a new "Shop devices" tab in the Play Store's account switcher.
The interesting bit is that Google is listing not only Pixel devices, but Samsung's too. Users can buy the Galaxy S26 lineup and some Galaxy Watch8 devices in addition to Pixel 11 series phones and Pixel Watches.
Google and Samsung devices on Play Store
We checked, and the "hardware store" in the Play Store still hasn't opened. Other regions are not seeing the Galaxies, but the Pixels are there.
But don't get your hopes up; the listed devices are with their regular price tags. There are no discounts, at least for now, so it seems like it's just another way of Google selling its hardware through means other than its official Google Store.
We are also puzzled by the fact that Google is selling only Samsung devices. Is that due to some closer ties with the Korean tech giant, or is this just Google's first hardware partner to offer its phones through the Play Store? It will be interesting to see if other manufacturers join.