The Big Ten conference has released its third promotional ad highlighting the research and service impact that the conference has on the nation and the world, the “We are here” campaign. In doing so, it continues to promote the success and impact of all 18 conference members.
“The story of the Big Ten is a story of transformation and innovation. For decades, the students, faculty and alumni of Big Ten universities have helped solve some of our nation’s most pressing challenges, unlocked cures for cancer, powered American business, and inspired millions through athletics and the arts. Today, the wide-reaching impact of Big Ten universities continues to grow as we work to advance our nation’s prosperity and competitiveness for generations to come,” said Pamela Whitten, Indiana University President and Chair of the Big Ten Council of Presidents and Chancellors.
For years, those who questioned Rutgers’ membership in the Big Ten have received feedback from those of us – yes, I’m one ifcthe “us” – who differ with that idea. Rutgers, as a Tier 1 research university, is a leader in all the categories that the Carnegie Foundation lists as required to be in that classification:
- Offer a full range of baccalaureate programs
- Are committed to graduate education through the doctorate
- Give high priority to research
- Award 50 or more doctoral degrees each year
- Receive annually $40 million or more in federal support
And, yes, the conference would naturally be supportive of all members, whether they are in the running for a CFP berth or are currently at 2-4; just throwing out a random number. There are, as is often pointed out, other benefits of Big Ten membership.
The “We Are Here” campaign launched in fall 2025. Previous ads highlighted the ways that Big Ten universities help create health and prosperity in their communities and prepare students for successful lives and careers. The newest ad can be found here