To say Helly Hansen has been developing and refining outerwear longer than almost any other company on the planet is no exaggeration. Since 1877, the storied Norwegian brand has pushed the frozen edge of apparel design, protecting us from the worst winters, beginning with the linseed-oil-soaked linen coveralls developed by the company’s namesake sea captain and his wife for hardworking fishermen toiling in the wettest, coldest Arctic conditions.
That award-winning breakthrough would cement Helly Hansen’s status over the next century and a half as a boundary breaker in outerwear, materials science, and fashion. Whether the company was manufacturing gas masks in the mid-1900s or pioneering waterproof breathable membranes in the 1980s, two quintessentially Norwegian values have always powered Helly Hansen’s best-in-class gear: 1) technology should remain functional and practical, and 2) when the going gets cold and wet, the fun’s just about to start.
Outdoor adventurers worth their weight in snow prize these same guiding principles, making it mission-critical to get the right gear for everything from lifelist expeditions to casual family laps or any outing where the weather will be uncertain and zesty. Bonus: Helly Hansen apparel looks good, too, so you never have to choose between dressing right for the conditions or the aprés hang. These seven new go-to pieces are versatile enough for this year’s unpredictable El Niño winter and far beyond.
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