- Josua Tuisova, nicknamed 'The Human Bulldozer', has built a wide-ranging business empire spanning real estate, agriculture and commercial transport back home in Fiji
- The Racing 92 wing dropped out of school at Year 7 and once worked cutting cane alongside his father in Ba before rugby changed his fortunes
- Tuisova holds multiple high-profile endorsement deals with global and local brands, adding another income stream to his growing portfolio
Josua Tuisova Ratulevu may be best known for bulldozing through defenders on the rugby pitch, but off it, the Flying Fijians star has been quietly building a business empire that stretches from cattle farms to coastal properties.
Source: Instagram
The 32-year-old Olympic gold medallist, who currently plays as a centre and wing for Racing 92 in the French top-tier Top 14 league, has directed a significant portion of his rugby earnings into tangible, long-term investments back in his home country. Rather than chasing corporate brands or technology startups, Tuisova has leaned into agriculture, real estate and commercial transport, assets deeply rooted in Fijian life.
From sugarcane fields to real estate
Tuisova's rise is remarkable given where it started. He dropped out of school at Year 7 and spent time helping his father cut cane in Ba. That background, he has said, shaped his values and his loyalty to family, and it is clearly reflected in how he spends his money.
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His real estate portfolio includes land he purchased in Namosau, where he built four concrete houses for his family. He also holds residential and commercial property in Suva and Nadi, with some investments linked to rugby tourism in the region.
Beyond bricks and mortar, the winger nicknamed "The Bus" has invested heavily in commercial vehicles and boats operating across Fiji, providing steady logistics income while also supporting local community needs.
Cattle, kava and commercial farming
Perhaps the most distinctive element of Tuisova's portfolio is his agricultural operation. He runs an active cattle livestock farm in Ba, the same town where he once cut sugarcane as a boy. He also operates a commercial yaqona (kava) plantation in Kadavu, tapping into the growing global appetite for kava, which is exported widely and commands strong prices both locally and on international markets.
These ventures reflect a deliberate strategy: build wealth through physical assets that serve the community and grow in value over time.
Brand deals bolstering Tuisova's income
Tuisova's business interests are complemented by a portfolio of endorsement and brand partnerships. He holds a multi-year global deal with Adidas, which has included Fiji-specific campaigns. He has also partnered with Toyota Fiji for vehicle sponsorships and television advertisements, served as a brand ambassador for Fiji Water, and worked with both Nippon Ham Fighters on team merchandise and Jacks of Fiji on retail promotions.
Throughout his success, Tuisova has been open about who deserves credit. "It's mum and dad," he has said, acknowledging that the values instilled by his parents laid the foundation for everything he has built.
For a player who left school before secondary level and once earned his keep in a sugar cane field, the portfolio he has assembled is a testament to discipline and a clear vision for life beyond rugby.
Inside Pieter-Steph Du Toit’s Western Cape family farm
In another story, we also highlighted facts about Pieter-Steph du Toit’s childhood on Kloovenburg Wine and Olive Estate in the Western Cape’s Riebeek Valley, where his family has lived and worked for generations.
The estate’s “Eight Feet” wine label honours Pieter-Steph and his three brothers, who helped their father make wine by stomping grapes barefoot as boys.
Source: TUKO.co.ke