TL;DR: Sony is giving away custom XM6 headphones for five teams (Cowboys, Broncos, Patriots, Steelers, and Seahawks). They aren't available in stores, but fans can enter the online sweepstakes through Nov. 30 for a chance to win a pair.
Sony is bringing game-day style straight to your ears with a brand new lineup of limited-edition XM6 wireless noise-canceling headphones. Clad in custom NFL team designs for five iconic franchises, these custom cans give football fans a fresh way to rep their squad on and off the field.
There is just one catch: you cannot actually buy these. Sony isn't putting these on store shelves, instead making them available exclusively through an official, limited-time giveaway running from Oct. 19 through Nov. 30.
Which teams are included?
The custom collection covers five major NFL franchises: the Dallas Cowboys, Denver Broncos, New England Patriots, Pittsburgh Steelers, and Seattle Seahawks. Each pair wraps Sony's top-tier active noise cancellation and high-resolution sound quality in official franchise graphics and colors.
As the Official Headphones of the NFL, Sony builds the sideline coach headsets used during games — which are inspired directly by its flagship 1000X series. This drop brings that exact sideline connection to fans. Since Sony makes some of the best noise-canceling headphones you can buy, adding custom team gear turns a great pair of cans into an awesome collectible.
How to score a pair for free
The best part is that entering takes less than two minutes, costs absolutely nothing, and requires no qualifying purchase. You literally have nothing to lose and a flagship pair of custom wireless headphones to gain, so you might as well throw your name in the hat.
The sweepstakes is open to legal U.S. residents across all 50 states and D.C. who are 18 or older (19+ in Alabama and Nebraska; 21+ in Mississippi). There is a strict limit of one entry per person or email address. You can sign up directly by visiting Sony's main program page or via team-specific landing pages before the entry window closes on Nov. 30 at 11:59:59 p.m. ET.
Free flagship headphones decked out in your team's gear? Signing up is a no-brainer.