Staff Reporter
Published:
Photo by Kenneth Surillo via Pexels
Some 79% of respondents called convenience food satisfying.
More than two in three (68%) convenience-store Singaporean shoppers eat quick meals at least a few times a week, according to 7-Eleven’s Foodvenience Customer Study 2026.
The study found that 75% of 1,020 respondents expect to rely more on convenient food in the future as busy schedules reshape their eating habits.
Nearly half (47%) turn to quick meals on a busy workday. Another 36% do so when working late, and 32% when their schedule changes unexpectedly.
Convenience food aligns with busy lifestyles, according to 86% of respondents, whilst 83% said such meals are becoming more innovative.
Consumers are increasingly viewing convenience food as a viable meal option rather than simply a fallback, the report said.
Some 79% said ready-to-eat meals can be satisfying, whilst 74% rated them as good quality, and 69% said they offer value for money.
The report also found that 46% often need to eat on the go, whilst 40% eat at irregular times and 30% skip meals altogether, suggesting meals are often fitted around the day rather than planned.
Dinner is particularly difficult to plan, with 43% of respondents saying they struggle to decide what to eat on a typical weekday. The same proportion often makes last-minute meal decisions.
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