Meta stock has fallen nearly 8% since Mark Zuckerberg sold $21.4 million worth of shares in September. Yet Wells Fargo sees the stock reaching $1,000, raising questions about what investors should make of the company’s insider selling.
Over the past six months, Meta executives and directors recorded 172 stock transactions, with no insider purchases.
At first glance, that looks concerning. However, SEC filings suggest the selling may reveal little about where Meta stock is heading.
Look at this.
— unusual_whales (@unusual_whales) October 10, 2026
Meta, $META, insiders have made 172 trades in their own stock over the past six months.
Purchases: zero.
CFO Susan Li: ~$95 million sold
COO Javier Olivan: ~$24 million sold, often every week
Product chief Chris Cox: $13 million sold on Sept. 9
CTO Andrew… pic.twitter.com/bfPL3Y9clO
Are Meta Insiders Losing Confidence?
Zuckerberg sold shares on September 24, when Meta traded near $778. The stock closed Friday around $719.
Other senior executives, including CFO Susan Li and COO Javier Olivan, have also been selling.
Unusual Whales reported that Olivan sold roughly $24 million in shares through repeated transactions.
However, these executives arranged their sales months earlier under Rule 10b5-1 trading plans.
Some transactions were also related to taxes rather than actual selling. One SEC filing explicitly states that the transaction “does not represent a sale.”
Zuckerberg also retains a substantial controlling stake in Meta.
Can Meta Stock Still Reach $1,000?
Despite the recent decline, Wells Fargo set a $1,000 price target for Meta, suggesting nearly 40% potential upside.
That optimism largely depends on Meta’s AI investments delivering stronger revenue growth.
However, the company’s rising spending on AI infrastructure could pressure profits if returns take longer than expected. Other analysts have more conservative price targets.
For investors, Meta’s earnings growth and the financial returns from its AI investments are likely to matter far more than scheduled insider sales.
The absence of insider buying may raise questions about executive confidence. But the filings offer little evidence that Meta’s leadership is preparing for a stock collapse.
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