Addressing the United Party for National Development of Hakainde Hichilema, Chilufya Tayali said that it is dangerous for a ruling party to leave political space unoccupied by failing to drive its own agenda and merely reacting to opposition allegations.
He noted that when a political administration becomes reactive, it risks allowing opponents to dictate public discourse.
Tayali emphasized that public perceptions, emotions, and the communication of information significantly influence citizens’ views of their government, referencing Jesus Christ as an example of someone who, despite good deeds, faced criticism from opponents.
Tayali also questioned how Ambassador Emmanuel Mwamba and Honourable Emmanuel Jay Banda manage to capture public attention, contrasting this with how government officials often issue rebuttals that lag behind popular opinions.
He asserted the necessity for effective political communication to be timely and strategic, rather than predominantly reactive.
Tayali highlighted the disparity between political engagement, using Hichilema’s parliamentary address and Honourable Emmanuel Jay Banda’s simultaneous effort at Heroes Stadium as a case in point.
He clarified that he does not propose that the government ignore falsehoods but instead stressed the need for a balance between correcting misinformation and driving the political agenda.
Tayali expressed frustration over his status as an external commentator, feeling unrecognized as a strategic player despite providing insights on political developments – a hint that he wants a formal government job.