Comparing the latest iPhone and Pixel devices used to be troublesome. It always boiled down to the same thing. Either you were firmly entrenched in the iOS ecosystem and were stuck with Apple, or you’d never use an iPhone, no matter how many advantages it had. Two distinct camps existed, with little hope of much crossover. It was rare for a buyer to sit down and decide between the two, but times have changed.
Google worked to make Pixels a more attractive alternative to the iPhone, from a sleeker design to more intuitive software, and the results have been positive. Meanwhile, Apple’s definitely come back to the pack, and what used to be an easy choice is anything but. I’ve used the iPhone 18 Pro Max and Pixel 11 Pro XL, and Apple’s ecosystem doesn’t have the hold it once did.