Who What Wear celebrated its 20th anniversary Thursday night at Hollywood’s Chateau Marmont, bringing together a crowd of actors, musicians, designers and stylists to mark two decades of the digital fashion and beauty publication.
Held in the hotel’s penthouse, the party also celebrated the debut of Who What Wear’s first print issue, a special anniversary edition featuring Iris Law and Whitney Peak as cover stars. Law arrived in Ludovic de Saint Sernin, while Peak wore a color-blocked look from Lii’s spring 2027 collection.
Guests entered through a black-and-white checkered hallway lined with silver balloons before gathering on the terrace, where Este Haim was behind the DJ booth and a specialty espresso martini bar served drinks throughout the evening. A hotel room was transformed into a photo space, with copies of the new magazine displayed across the penthouse. Around 9 p.m., a large birthday cake was brought out for the occasion.
Who What Wear editor in chief Kat Collings and cofounder Hillary Kerr were joined by Owen Thiele, Maddie Ziegler, Benito Skinner, Ashley Tisdale, Cody Simpson, Giveon, Ciara Miller, Olandria, Karla Welch, Sami Miro, Jonathan Simkhai, Katherine Power and Gab Waller, among others.
Founded in 2006, Who What Wear was an early player in shoppable fashion media, connecting celebrity style with accessible shopping recommendations. The publication was acquired by Future in 2022, with Kerr continuing to oversee the brand in the U.S. and U.K.
The celebration, held in partnership with Movado and Donna Karan Cashmere Mist, ended with guests taking home custom-engraved compact mirrors and copies of the anniversary issue.