Uganda has used its role as official partner country at the ALLinTOO international tourism workshop in Warsaw to court Polish and Central European tour operators and to invite investment in lodges and tourism infrastructure, according to a statement from the Ugandan delegation.
The workshop is a business-to-business event organised by the "All Inclusive" magazine together with the Open Tourist Organization (TOO). The tenth edition was held on 22–23 October 2026 at the Campanile PRIME Warsaw Airport hotel.
Ahead of the event, the organisers said about 80 exhibitors would attend, with table-based business meetings on the first day. Hungary's Lake Balaton was partner region.
According to the organisers, ALLinTOO's buyers are exclusively tour operators looking for partners worldwide, drawn from Poland as well as the Czech Republic, Slovakia and Hungary.
The Embassy of the Republic of Uganda in Berlin was the event's official sponsor. Uganda does not have an embassy in Poland, and the organisers' listing describes the Berlin mission as also accredited to Poland.
Six Ugandan destination management companies took part: Ganza Adventure, Destination Jungle, Wild Jungle Trails, Kubwa 5 Safaris, Cheetah Safaris and Crystal Safaris.
The delegation said the firms met Polish and international buyers to promote their packages and seek business partnerships. In the organisers' exhibitor listing, Crystal Safaris says it offers Polish-speaking guides.
The delegation was led by Jessica Namuddu, Second Secretary in charge of tourism at the Uganda Embassy in Berlin, and Jennifer Asiimwe. They told participants that Uganda had more to offer than mountain gorillas, pointing to its wildlife, waterfalls, snow-capped mountains, cultural heritage and hospitality.
Beyond holiday sales, the delegation invited Polish investors to consider opportunities in tourism infrastructure, lodge development and partnerships with Ugandan tourism businesses. It also promoted the Explore Uganda campaign and the work of the Uganda Tourism Board in marketing the country abroad.
The delegation also invoked the two countries' wartime history, recalling that Uganda hosted Polish refugees in the 1940s. Between 1942 and 1944, about 7,000 Polish refugees, mainly women and children, were received in Uganda and settled in two camps, Nyabyeya in Masindi District and Koja (Mpunge) in Mukono District. Most were resettled in Britain, Canada and Australia in 1948. Poland's embassy in Nairobi maintains the Polish cemetery at Koja, and the Polish church in Masindi was renovated with Polish funds.
Uganda took the partner-country slot after the Czech Republic held it at the spring edition in Kraków. At the previous autumn edition in Poznań, the Maldives and Bulgaria were partner countries, while Uganda was among the exhibiting destinations.
The workshop is the latest in a series of Ugandan promotions in Poland. Namuddu showcased Uganda at the Warsaw International Tourism and Travel Fair (TT Warsaw) in November 2025, alongside tour operators under the Exclusive Sustainable Tour Operators Association and SeraWild Coffee. In March 2026, the Berlin mission took part in an agricultural technology fair in Kielce.
In September, Uganda showcased its coffee at the Coffee Europe Expo in Warsaw. In October 2025, Uganda's ambassador in Berlin, Stephen Mubiru, received Monika Zych, the newly appointed Honorary Consul of Uganda to Poland, based in Warsaw.
The delegation commended the organisers for providing a platform for business-to-business meetings and said it hoped the engagements would translate into more visitors and investment.