Apple is expected to introduce new smart home products featuring an upgraded Siri virtual assistant on Tuesday. The launch includes an iPad-like device designed for wall mounting or tabletop use. The products aim to make controlling connected household devices easier through artificial intelligence.
The new device is expected to help users manage doorbells, thermostats and smart locks. Analysts also anticipate possible upgrades to Apple’s HomePod smart speakers and Apple TV devices. The company hopes these products will strengthen its position in the competitive smart home market.
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Apple has worked on smart home technology for around a decade but has struggled to achieve major success. Its Home app launched in 2016, followed by HomePod smart speakers in 2018. However, its products face strong competition from Google Home and Amazon’s Echo range.
Amazon has invested heavily in Echo speakers and Ring doorbells. The company also launched premium tablets last week, adding to competition in the connected-device market. Meanwhile, artificial intelligence companies such as OpenAI are exploring hardware opportunities that could challenge established technology brands.
Apple is introducing its new products as investors seek fresh sources of growth. The company’s services business has faced regulatory pressure, increasing attention on hardware sales. The smart home launch could help Apple expand its product offerings and encourage customers to use more of its connected devices.
Analysts have identified two longstanding challenges for Apple’s smart home business. Its devices must work smoothly with products made by different manufacturers. Siri has also struggled to provide useful answers, limiting the appeal of Apple’s smart home services for some consumers.
Apple upgraded Siri’s capabilities during the summer with assistance from Google. However, setting up a smart home remains complicated for many users, according to Bob O’Donnell, chief analyst at TECHnalysis Research. He said artificial intelligence could help address these problems, but Apple must simplify connectivity and support a wider range of devices.