A recap of the highest grossing Latin artists, according to Billboard Boxscore.
Karol G performing at SoFi Stadium in Inglewood, Calif. on August 14, 2026 as part of “Viajando por el Mundo Tropitour." Christopher Polk/Billboard
EspañolBillboard Boxscore has been tracking touring data and ranking the top live acts around the world across various musical genres since the mid-1980s. Here, we are running down the biggest Latin acts — ever — in our archives.
This list first launched in 2023, updated in 2024, and now, in honor of Billboard‘s Latin Music Week and recent cover story with Pitbull, is re-upped in 2026 with some major moves and new entries.
Classic rock bands, country troubadours and pop icons have long dominated Boxscore charts lists, but since returning from the COVID-19 lockdown, Latin artists have increasingly become contenders. In 2022, Billboard celebrated the year in Bad Bunny, as the Puerto Rican superstar topped the year-end Top Tours ranking. It was the first time that an artist who primarily records in Spanish ruled over the annual Boxscore report.
That’s not to say that Latin acts haven’t been a vital part of the global touring business for years. The following list of the genre’s 20 biggest acts spans decades, with headliners from the ‘90s, ‘00s, ‘10s and today.
It’s also worth noting that Latin music isn’t just one genre. Rather, the umbrella term reflects the many intersections of cultures and communities across Latin America, Spain, Portugal and Latino communities in the United States and Canada. From Bad Bunny and Daddy Yankee’s reggaeton to Romeo Santos’ bachata to Shakira’s Latin pop to the many styles of regional Mexican, these artists — and many, many more — have sold out arenas across the globe.
Keep reading to see the 25 highest grossing Latin artists in the Boxscore archives. We’ve displayed each artist’s career gross, attendance and number of concerts. Since the 2024 update, six new acts have crashed the list, while others have surged with record-breaking tours.
This list is based on figures reported to Billboard Boxscore, as of Oct. 20, 2026. Final numbers are based on headline engagements only — no festivals — plus 50% of any co-headline grosses. Several of these acts have toured together, bridging together the many pieces of the Latin music pie.
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Vicente Fernandez
Image Credit: Michael Tran/FilmMagic Gross: $138 million
Attendance: 1.8 million
Total Shows Reported: 238
First Reported Show(s): $86K at James L. Knight Center in Miami, Fla., on Oct. 10, 1987
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Ana Gabriel
Image Credit: Alexander Tamargo/Getty Images Gross: $144 million
Attendance: 1.6 million
Total Shows Reported: 215
First Reported Show(s): $526K at Radio City Music Hall in New York on Feb. 12-13, 1994
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Juan Gabriel
Image Credit: Rodrigo Varela/Getty Images Gross: $157.2 million
Attendance: 2.5 million
Total Shows Reported: 298
First Reported Show(s): $58K at James L. Knight Center in Miami, Fla., on Aug. 17, 1985
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Carin León
Image Credit: Jerry Budar / LABULLA PR Agency Gross: $157.9 million
Attendance: 1.1 million
Total Shows Reported: 121
First Reported Show(s): $279K at United Palace in New York on Oct. 23, 2021
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Marco Antonio Solis
Image Credit: John Medina/Getty Images Gross: $181.9 million
Attendance: 2.2 million
Total Shows Reported: 271
First Reported Show(s): $161K at Universal Amphitheatre in Universal City, Calif., on Nov. 15, 1997
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Peso Pluma
Image Credit: Denise Truscello/Getty Images Gross: $183.2 million
Attendance: 1.5 million
Total Shows Reported: 117
First Reported Show(s): $1 million at Toyota Arena in Ontario, Calif., on April 8, 2023
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Fuerza Regida
Image Credit: @frankievergara_ / Courtesy of Sueños Media Team Gross: $192.6 million
Attendance: 1.5 million
Total Shows Reported: 99
First Reported Show(s): $382K at Microsoft Theatre in Los Angeles, on Nov. 27, 2019
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Jennifer Lopez
Image Credit: Daniele Venturelli/Getty Images Gross: $194.5 million
Attendance: 1.4 million
Total Shows Reported: 204
First Reported Show(s): $494K at Mohegan Sun Arena in Uncasville, Conn., on Oct. 22, 2011
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Rauw Alejandro
Image Credit: Marco Perretta Gross: $196.2 million
Attendance: 1.8 million
Total Shows Reported: 169
First Reported Show(s): $189K at Enigma Night Club in Raleigh, N.C., on July 15, 2021
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Grupo Firme
Image Credit: Jason Koerner/Getty Images Gross: $197.3 million
Attendance: 2 million
Total Shows Reported: 110
First Reported Show(s): $675K at El Paso County Coliseum in El Paso, Texas, on May 23, 2021
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Ricky Martin
Image Credit: STARLITE/Redferns Gross: $197.7 million
Attendance: 3 million
Total Shows Reported: 283
First Reported Show(s): $109K at Auditorio Nacional in Mexico City, Mexico, on Oct. 2, 1993
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Enrique Iglesias
Image Credit: Alexander Tamargo/Getty Images Gross: $207 million
Attendance: 3.8 million
Total Shows Reported: 378
First Reported Show(s): $692K at Madison Square Garden in New York City, on Oct. 13, 1996
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Alejandro Fernandez
Image Credit: Jordi Vidal/Redferns Gross: $210.3 million
Attendance: 3.1 million
Total Shows Reported: 385
First Reported Show(s): $253k at Universal Amphitheatre in Universal City, Calif., on Dec. 7, 1996
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Romeo Santos
Image Credit: Adrián Monroy/Medios y Media/Getty Images Gross: $223.8 million
Attendance: 2.4 million
Total Shows Reported: 199
First Reported Show(s): $3.6 million at Madison Square Garden in New York City, on Feb. 11 and 23-24, 2012
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Daddy Yankee
Image Credit: Gladys Vega/Getty Images Gross: $230.2 million
Attendance: 2.4 million
Total Shows Reported: 142
First Reported Show(s): $78K at House of Blues in Lake Buena Vista, Fla., on Oct. 2, 2004
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Ricardo Arjona
Image Credit: Gerardo Mora/Getty Images Gross: $255.1 million
Attendance: 2.8 million
Total Shows Reported: 336
First Reported Show(s): $692K at Auditorio Nacional in Mexico City, Mexico, on Sept. 30-Oct. 2, 2004
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Aventura
Image Credit: John Parra/Getty Images Gross: $283 million
Attendance: 2.4 million
Total Shows Reported: 162
First Reported Show(s): $52K at House of Blues in Chicago on March 3, 2006
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Chayanne
Image Credit: Christopher Polk for Billboard Gross: $283.1 million
Attendance: 3.3 million
Total Shows Reported: 370
First Reported Show(s): $52K at James L. Knight Center in Miami, Fla., on Dec. 16, 1989
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RBD
Image Credit: Rick Kern/Getty Images Gross: $299.8 million
Attendance: 3.1 million
Total Shows Reported: 203
First Reported Show(s): $2.7 million at Coliseo de Puerto Rico in San Juan on Dec. 2-4, 2005
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Marc Anthony
Image Credit: Rodrigo Varela/Getty Images Gross: $356.6 million
Attendance: 4.2 million
Total Shows Reported: 466
First Reported Show(s): $513K at Madison Square Garden in New York City on Aug. 31, 1996
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Pitbull
Image Credit: Alexander Tamargo/Getty Images Gross: $374.1 million
Attendance: 6 million
Total Shows Reported: 452
First Reported Show(s): $59K at Budweiser Events Center in Loveland, Colo., on April 29, 2006
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Karol G
Image Credit: Erika Goldring/WireImage Gross: $621.7 million
Attendance: 4 million
Total Shows Reported: 152
First Reported Show(s): $12K at Envy Night Club in Elizabeth, N.J., on Jan. 19, 2018
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Shakira
Image Credit: Christopher Polk Gross: $673.5 million
Attendance: 5.9 million
Total Shows Reported: 244
First Reported Show(s): $207K at Auditorio Nacional in Mexico City on Nov. 22, 1996
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Luis Miguel
Image Credit: Tomas Cuesta/Getty Images Gross: $724.5 million
Attendance: 7 million
Total Shows Reported: 743
First Reported Show(s): $164K at The Paramount in New York City on Nov. 1, 1991
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Bad Bunny
Image Credit: Christopher Polk for Variety Gross: $1.2 billion
Attendance: 7.2 million
Total Shows Reported: 276
First Reported Show(s): $325K at the Rosemont Theatre in Rosemont, Ill., on Oct. 27, 2017