- President William Ruto unveiled a new UDA rallying call during a development tour of Nandi County on Monday, October 12
- The new slogan, Usawa ni Sawa, Tuko Pamoja, centres on equality and unity as Ruto steps up his 2027 re-election campaign
- The shift in messaging puts Ruto's political brand in the same territory as Nairobi Senator Edwin Sifuna's Equitable Party
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President William Ruto has retired the United Democratic Alliance's (UDA) signature "Kazi ni Kazi" rallying call, replacing it with a new slogan built around equality and national unity as he begins building momentum for the 2027 General Election.
Source: Facebook
The president introduced the phrase "Usawa ni Sawa, Tuko Pamoja" on Monday, October 12, while addressing supporters in Nandi County during the opening day of a four-day development tour of the North Rift region.
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Ruto led the crowd in a call-and-response exchange to introduce the rallying call, with supporters joining in as the chant was established.
The Nandi stop was part of a broader regional itinerary that follows a visit to the Coast the previous week, during which Ruto commissioned development projects and presided over a groundbreaking ceremony for the proposed Dangote Refinery in Lamu.
Slogan Rooted in Equitable Development Message
The new phrase directly reinforces arguments Ruto has made consistently in recent public addresses, where he has insisted that equitable distribution of national resources must define his administration's legacy.
He has argued that parts of Kenya suffered decades of marginalisation while others enjoyed better infrastructure and public investment, and has presented his government's project allocations across counties as a correction of those historical imbalances.
During his Nandi address, Ruto also urged residents to dismiss his political opponents, arguing they offer no credible development agenda for the country.
Overlap with Sifuna's Equitable Party Messaging
The timing of the slogan shift places Ruto's political messaging in direct proximity to that of Nairobi Senator Edwin Sifuna, whose political vehicle, The Equitable Party (TEP), has already staked its identity on the theme of fairness. TEP campaigns under the slogan "Tusawazishe," a Swahili term meaning "let us equalise" or "let us make things equal."
Both camps now occupy similar rhetorical ground on the question of equality, though the political weight of each message will ultimately rest on how the two sides define fairness, address regional disparities, and translate those positions into concrete policy.
For Ruto, the new slogan offers a chance to anchor his re-election bid in a narrative of inclusive governance. For opposition figures, it creates an opening to interrogate whether the administration's record on resource distribution matches the language it now champions.
As political parties begin sharpening their 2027 positioning, themes of inclusivity and equitable resource allocation appear set to feature prominently in the campaign debate, alongside voter concerns over the economy, employment and governance.
Source: TUKO.co.ke