Amazon is running its sixth annual Holiday Beauty Event now through Nov. 1. The two-week sale is a chance to stock up on some highly giftable hair care tools, skincare items, grooming products, cosmetics, and fragrances before the mayhem of the Black Friday season.
According to a company press release, the Holiday Beauty Event features "thousands" of discounts and includes rotating "flash deals" that are only available for a limited time. After spending a few hours poring over the deals myself, I've rounded up a list of the 20 best below. As things stand, my top three involve a year-round low on a fancy Dyson hair dryer, a BOGO deal on some Philips Sonicare toothbrushes, and a stocking-ready Advent calendar of popular beauty tools.
Best hair tool deal
$449.99 Save $77.50
Dyson's oft-imitated Supersonic hair dryer has five attachments, three speed settings, and four heat settings that max out around 221 degrees Fahrenheit to avoid damaging your hair. This "Nural" model is a newer variant with sensors that lower its temperature when it's close to your scalp. It can also remember your preferred settings for different attachments. Amazon currently has it on sale for $372.49 (or 17% off) in "strawberry bronze/blush pink," its special-edition colorway from 2024. That's its lowest price of the year so far; it was only $30 cheaper last Black Friday.
More hair tool deals
Conair Travel Hair Dryer — $18.59
$29.99(save $11.40)Revlon One-Step Root Booster Round Brush Hair Dryer and Styler — $38.49
$54.99(save $16.50)Chi 1-inch Original Ceramic Hair Straightener — $39.81
$100(save $60.19)Wavytalk Cool Curl Pencil Curling Iron for Short Hair — $45.57
$69(save $23.43)Wavytalk Blowout Boost 1.5-inch Thermal Brush — $47.48
$69(save $21.52)Wavytalk Steam Sesh Hair Straightener — $56.90
$79(save $22.10)Wavytalk Pro Steam Hair Straightener Brush — $63.82
$99.97(save $36.15)Chi 1-inch Spin N Curl Ceramic Rotating Curling Iron — $70
$131(save $61)Dyson Airwrap i.d. Multi-Styler + Chitosan Bundle — $534.49
$709.99(save $175.50)
Best electric toothbrush deal
$399.99 Save $200.06
This smart electric toothbrush from Philips Sonicare's premium DiamondClean line has five adjustable cleaning modes and an optic sensor that tells you if you're brushing too hard. Plus, it comes with a travel case. During its Holiday Beauty Event, Amazon is selling a two-pack of them for half off its usual price of $399.99. Get one for you and one for your partner or roommate for only $199.93 — a new all-time low.
More electric toothbrush deals
Philips Sonicare 4100 Rechargeable Electric Toothbrush — $45.96
$55.99(save $10.03)Philips Sonicare 5300 Rechargeable Electric Toothbrush — $74.96
$109.96(save $35)Philips Sonicare 7300 Rechargeable Electric Toothbrush — $139.96
$199.99(save $60.03)
Electric flosser deals
Waterpik Cordless Pulse 3100 Portable Water Flosser — $34.95
$49.99(save $10.04)Waterpik Promax Countertop Water Flosser — $119.99
$149.99(save $30)
Best beauty Advent calendar deal
$50 Save $5
Real Techniques' brushes and sponges are some of the best drugstore makeup tools you can buy — I've used the former for as long as I've worn makeup. This limited-edition Advent calendar, now on sale for the first time ever, comes with over two dozen different RT tools in matching shades of blue. It would make a cute gift for a teenager who's just starting to play around with makeup.
More beauty Advent calendar deals
Conair Advent Calendar — $41.49
$49.99(save $8.50)Revolution Makeup 2025 Advent Calendar — $45.50
$65(save $19.50)Dr. Barbara Sturm Advent Calendar 2025 — $448
$560(save $112)