They aren’t called “man’s best friend” for nothing. There’s something truly special about the bond between owners and their pets. These furry friends provide comfort, companionship, and unconditional love, while bringing a sense of joy to even the most mundane moments of everyday life. Before long, they’re not simply animals but cherished members of the family, weaving themselves into our daily routines, memories, and most importantly hearts.
It’s no surprise pet ownership continues to grow with nearly 94 million U.S. households owning at least one pet. Owning a pet can positively impact your physical and mental health with several key benefits, such as reducing stress and anxiety (a calming presence) as well as providing companionship (true friends).
With pet ownership on the rise, the U.S. petcare market is projected to grow from $165.6 billion to $228 billion by 2031. As pet parents become more selective about what they choose for their furry companions, they’re seeking out products and brands that they can trust. Hartz®, a leading petcare brand, has supported these owners for the past 100 years through a range of innovative products and focus on supporting pet parenthood.
More than just a pet company
Since 1926, Hartz has been on a mission to create a world where all dogs and cats are healthy, so they can enjoy long, joyful lives alongside the families that love them.
The company prides themselves on creating products that solve everyday needs and improve quality of life for cats and dogs. For example, nearly 3.1 million dogs are surrendered annually to animal shelters within the nation. About 600,000 of those cases are linked to incontinence and potty accident-related issues. Hartz’s Comfitables® Dog Diapers and Wraps — a comfortable, secure-fit potty solution — works to break the stigma surrounding potty training and help pets regain their independence.
Hartz is also committed to strengthening the pet and parent relationship via their “Unconditional Love” mission, which offers an unfiltered look at both the challenges and rewards of pet ownership. The company offers a dedicated online learning center with leadership and insights on how to care for your pets.
Celebrating 100-Year Anniversary
Hartz is celebrating their 100-year anniversary, a feat achieved by less than 0.05% of U.S. companies. In honor of this milestone, Hartz unveiled a special centennial logo, short-form film, as well as an extensive lineup of year-round initiatives and live events. The company is staying true to their brand purpose by promoting pet adoption and fostering with every coordinated effort.
During the festivities, Hartz amplified pet-driven holidays, such as National Pet Month (May) and National Foster a Pet Month (June). The brand showcased and told the stories of at-risk shelter pets looking for their forever homes in key cities across the country. These months were especially important in reaching the next generation of pet parents, who are actively seeking guidance from trusted sources. Hartz is stepping up to meet that need. As Hartz Senior Director of Marketing (Cross-Category) Stacy Kisla puts it, “Our goal is to do our part to spread pet fostering and pet adoption, especially across social media. We’ve found success stopping the scroll with Millennials and Gen Z by collaborating with influencers and content creators to share the realities and benefits of life with pets. We’re grateful for all of our loyal fans, and here’s to the next 100 years.”
Foster Unconditional Love
Across the nation, animal shelters are dealing with overcrowding as rising pet care costs and economic pressure make it increasingly difficult for families to care for their pets. Hartz believes that everyone has the power to make a difference through the act of adoption and fostering. Opening your heart and home to a pet, even temporarily, can be a deeply fulfilling experience. It’s an opportunity to change an animal’s life while figuring out if pet ownership is the right fit for your family.
Through the Hartz Loving Paws™ program, the company is committed to supporting animal shelters, foster pets, and pet families in need. The brand has boasted collaborations with the likes of Humane World for Animals, Greater Good Charities, St. Hubert’s Animal Welfare Center, Humane Rescue Alliance, Home for Good Dog Rescue, Pets on Q, Pilots to the Rescue, and Stronger Shot, to name a few. The team-ups have included donations, rescue missions, volunteer work, along with in-person events and digital programming.
Anyone can participate and apply to become a foster pet parent. There’s no previous animal experience needed — only compassion, a love of animals, and a willingness to learn.
Take the first step by checking out Hartz’s products, petcare education, and charitable partnerships. Remember, when you foster unconditional love, you’re able to change a pet’s life for the better. Pet enthusiasts can follow @hartzpets across Facebook and Instagram as well as join Hartz’s 100-year birthday pawty with #Hartz100.