Foreign tourists are increasingly spending less money per purchase in Portugal, yet some markets stand out.
By , in News · 22 Oct 2026, 12:03 · 0 Comments
Foreign tourists vacationing in Portugal are spending less and less money in the country. Data from Turismo de Portugal show that the average transaction value has fallen to its lowest level since 2019.
In addition to accommodation, restaurants and lodging continue to be the biggest expense for tourists. However, the retail sector accounted for the largest share of foreign spending in the first six months of the year, totalling €14 billion. Restaurants recorded more than € 1 billion, while lodging recorded €735 million in electronic payments.
Most tourist spending was concentrated in Lisbon (35.7%) and the Algarve (21.9%). The Northern region accounts for only 1.9% of tourist purchases.
Foreign markets
British tourists top the list of biggest spenders in Portugal during the holidays. In total, they carried out 16 million electronic transactions in the country, totalling €518 million in expenses.
Second are tourists from the United States, though their spending is still considerably less than that of Britons. Americans reportedly spent €2.4 million.
As a very talkative child, Bruno knew from an early age that communication was his path. When a teacher suggested he should become a journalist, everything clicked. In 2018, aged just 17, he moved to Coimbra to study Journalism and Communication. Bruno has been working at The Portugal News since 2022 and is currently the Editor, and is happy to be part of a media company based where he lived until moving permanently to Coimbra in 2023. His interests include national politics, Portuguese culture and society, and a broad range of current affairs. Outside of work, Bruno loves to travel and considers himself a theatre kid at heart. He is also passionate about music and, at gatherings, will happily take on the role of resident DJ, doing his best to play the greatest 90s R&B hits — with Mariah Carey being a particular favourite. Classic Portuguese literature is another guilty pleasure, with Eça de Queiroz holding a special place among his favourite authors.
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Bruno G. Santos
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