iPhone Duo is just about two weeks away from releasing, and according to Bloomberg’s Mark Gurman, Apple has big retail plans ahead for its first foldable iPhone, to make sure every customer gets to see it to the fullest.
According to the Power On newsletter, Apple is gearing up for a major launch with the iPhone Duo, which should be no surprise. What is a surprise though, is the amount of attention Apple is putting into making sure this launch goes as smoothly as possible.
In the newsletter, Gurman reports that the company is planning to have over a hundred demo units at some of its biggest stores:
The company is preparing a major retail push, with a huge number of demo units at its flagship stores. The Fifth Avenue location in New York City is expected to have more than 150 units across hands-on demo stations and in-store fixtures. The Apple Park Visitor Center at the company’s home base, meanwhile, will have nearly 100. Other locations, including Michigan Avenue in Chicago, the Grove in Los Angeles and the Upper West Side in Manhattan, will each have roughly 30 to 40 units.
Some of its smaller stores will only have around 20 units, which still seems bigger than usual, given the fact that there are only two colors. Given how hard it’ll be to buy a Duo at launch, allowing a lot of hands-on demos at once seems sensible.
iPhone Duo demo fixtures
Beyond the number of demo units, the company has also designed a new MagSafe stand that can hold an unfolded iPhone Duo, alongside two “standard” iPhones (likely iPhone 18 Pro and iPhone 18 Pro Max.) There’ll also be iPhone Duo demo units without a security tether “along the sides of stores,” so users can demo StandBy mode and other features.
Lastly, the company is planning a new fixture for some Apple Stores that showcase the iPhone Duo opening and closing, so it’s “impossible to miss” when you walk into an Apple Store.
All in all, iPhone Duo will become the forefront of Apple Stores after its launch on October 23rd. It’ll be hard to get, so if you’re interested in owning one – make sure you’re geared up to preorder it on October 16th.
My favorite Apple accessory recommendations:
- Anker Ultra-Slim MagSafe Battery Pack
- AirPods Pro 3 (2x ANC vs AirPods Pro 2!)
- Anker Nano 45W Fast Charger with Smart Display
- Anker Prime 3-in-1 25W Compact MagSafe Charger
- Logitech MX Master 4 Mouse for Mac
- AirTag 2 4-pack (50% improved Precision Finding!)
- Belkin MagSafe 3-in-1 Charging Stand for iPhone
- MOFT MagSafe Kickstand Wallet for iPhone
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