2026 iCAUR International User Summit will take place from October 19 to 23 in Wuhu, China, bringing together global users, media representatives and partners to celebrate personalization, creativity and diverse lifestyles.
The summit will feature the inaugural iCAUR MOD FEST, a Life Ecosystem Exhibition and a Multi-Scenario Test Drive Camp. The event will also introduce iCAUR’s plans for a global vehicle modification ecosystem and owner communities, strengthening long-term engagement between the brand and its customers.
Built around the philosophy that vehicle delivery marks the beginning—not the end—of a car’s story, the summit will explore how owners can transform their vehicles to reflect their individual preferences, cultural backgrounds and lifestyles.
The Origin of iCAUR’s User-Centered Philosophy
Traditionally, automotive brands have focused on answering the question of what a car is. iCAUR, however, wants to explore a different question: What can a car become once it is in the hands of its owner?
As iCAUR expands into more than 40 markets worldwide, users across different countries and regions are finding unique ways to interact with the brand. Some rely on their vehicles for daily urban commuting, while others take them off-road for outdoor adventures. Many also modify their cars to introduce new functions, distinctive styling and personalized features.
The same vehicle can take on entirely different identities depending on its owner’s culture, lifestyle and preferences. This diversity is at the heart of iCAUR’s user-led personalization philosophy.
The brand aims to build flexibility into its products, designs and wider ecosystem, allowing owners to shape their relationship with their vehicles according to their individual needs.
Through this approach, iCAUR seeks to give users greater creative freedom, positioning them not merely as customers but as co-creators of their vehicles’ evolving stories.
iCAUR Gives Owners the Freedom to Define Their Vehicles
iCAUR’s personalization philosophy begins with product design. Each vehicle is developed with a distinct identity while leaving room for owners to customize its appearance, functionality and capabilities.
iCAUR V23: Built for Personalization
The iCAUR V23 comes equipped with more than 20 factory-standard modification interfaces, providing owners with multiple customization possibilities.
Its loop-style roof rack supports a maximum static load of 200 kg and can accommodate accessories such as side tents, side ladders and outdoor equipment. Owners can also change the vehicle’s appearance and functionality through interchangeable exterior kits.
These features allow the V23 to adapt to different lifestyles, from everyday driving to outdoor exploration and personalized vehicle builds.
iCAUR V27: Expanding Customization Possibilities
The iCAUR V27 follows the same design philosophy, combining a classic boxy SUV appearance with new-energy vehicle technology.
The model features a body in the five-metre class, the Golden REEV (Range-Extended Electric Vehicle) powertrain and an intelligent all-wheel-drive (i-AWD) system.
It also offers 39 ecosystem interfaces and more than 1,000 ecosystem modification parts, covering functional upgrades, outdoor recreation and expanded storage. Factory-level compatibility allows owners to tailor the vehicle to their specific needs and real-world driving scenarios.
The underlying principle is straightforward: iCAUR builds the vehicle, while its owners decide how it evolves. Rather than offering a completely predefined solution, the brand aims to provide a flexible platform for continuous exploration and customization.
The summit will also host the global premiere of the latest V-family model, the iCAUR V25, marking another step in the brand’s personalization-focused product strategy.
Global Creativity Takes Centre Stage at iCAUR MOD FEST
iCAUR owners around the world are already demonstrating how personalization can transform a vehicle into an expression of individual identity and local culture.
In South Africa, some owners draw inspiration from the wilderness and off-road culture, using military green finishes, orange-and-white stripes and star motifs to personalize their V23 vehicles.
In Malaysia, other creators incorporate elements inspired by traditional batik patterns and hibiscus flowers, reinterpreting local heritage through minimalist graphic designs.
The V27 has also inspired diverse creative interpretations. Some owners in Oman take inspiration from sunsets, mountains and eagles, connecting their vehicles with local landscapes and driving culture. Others draw on classic Woodie station wagons, incorporating wooden side panels and Route 66-inspired graphics.
Additional modifications include heart-shaped headlamps, pink wheels and rooftop camping equipment, transforming vehicles into personalized spaces for recreation, travel and companionship.
These creations demonstrate that iCAUR owners are more than drivers. They are vehicle customization enthusiasts who use their cars to express their identities, interests and lifestyles.
On October 19, these creative interpretations will come together for the first time at the inaugural iCAUR MOD FEST, part of the 2026 International User Summit.
The festival will welcome users, modification enthusiasts and lifestyle partners from multiple markets to showcase customized vehicles and explore new ways of integrating cars into everyday life.
Visitors will be able to browse modified vehicles, vote for their favourites and learn about technical specifications, customization methods and local modification practices in the festival’s heavy-modification zone.
iCAUR will also collaborate with global modifiers, modification brands and professional engineers to offer detailed demonstrations, cross-market lifestyle exchanges and practical workshops centred on real vehicles. The activities are designed to help participants move beyond simply viewing modified cars and take a more active role in the creative process.
The festival will also feature experiences that connect vehicles with everyday activities. Its urban lifestyle zone will include coffee and pet-friendly spaces, while the outdoor zone will offer activities such as pull-up challenges and fishing.
Through these experiences, attendees can exchange ideas beside customized vehicles, connect with fellow enthusiasts and discover new ways to incorporate their cars into their lifestyles.
Life Ecosystem Exhibition to Explore New Possibilities
Running alongside iCAUR MOD FEST, the Life Ecosystem Exhibition will showcase the wider ecosystem the brand is developing around its vehicles and customers.
The exhibition will bring together vehicles, accessories, functional upgrades and lifestyle applications, with ecosystem partners exploring new possibilities for vehicle use and customization.
The initiative reflects iCAUR’s broader ambition to move beyond conventional automotive ownership by connecting vehicles with the activities, interests and experiences that shape users’ daily lives.
Multi-Scenario Test Drive Camp to Showcase V-Series Models
The Multi-Scenario Test Drive Camp will allow global users to experience iCAUR’s V-series models in real-world environments.
Participants will be able to explore vehicle performance across different road conditions and lifestyle scenarios, gaining a practical understanding of how the vehicles can support their individual needs.
Together, the modification showcases, ecosystem displays and test drives will represent three complementary aspects of iCAUR’s user-led personalization philosophy: demonstrating what is possible, encouraging users to participate in the creative process, and helping them translate new ideas into everyday experiences.
iCAUR Enters Pakistan Through Partnership with Nishat Group
iCAUR’s personalization-focused approach is also expanding into Pakistan.
In September 2026, the brand officially launched in Pakistan in partnership with Nishat Group, one of the country’s prominent diversified business conglomerates.
The launch event, held in Lahore, introduced the iCAUR V23 and V27 to Pakistani consumers, marking a significant step in the brand’s international expansion.
The partnership is intended to bring iCAUR’s customizable vehicles to the Pakistani market while leveraging Nishat Group’s automotive manufacturing and distribution experience to support sales and after-sales services.
With plans for a network of sales and service centres across the country, the collaboration aims to make the brand’s vehicles more accessible to local consumers.
The launch also introduces Pakistani buyers to iCAUR’s vision of combining distinctive design, customization opportunities and new-energy technology with vehicles suited to different lifestyles and driving preferences.
Under its “Born to Play” philosophy, iCAUR positions its vehicles as more than modes of transportation, presenting them as platforms for personal expression, exploration and adventure.
From a One-Time Event to Long-Term Co-Creation
For iCAUR, personalization extends well beyond the International User Summit.
During the event, the brand will share plans for a global modification ecosystem and owner communities spanning vehicle customization, ecosystem partnerships and user engagement across international markets.
The aim is to extend the relationship between the brand and its customers beyond the initial purchase, creating opportunities for continued participation, collaboration and shared experiences.
A vehicle leaves the production line with a defined design, technology package and intended purpose. But its story continues once it reaches its owner. It travels through different cities, encounters diverse roads and becomes part of everyday life, gradually taking on new functions, appearances and meanings through the choices of the person behind the wheel.
This is the essence of iCAUR’s user-led personalization philosophy. It goes beyond simply making a vehicle look different; it is about helping the vehicle become an integral part of its owner’s lifestyle and personal identity.
From brand to product, from product to user, and from a one-time encounter to sustained co-creation, iCAUR aims to build a more enduring relationship with its global community.
On October 19, users from around the world will gather in Wuhu, China, to celebrate their creativity and explore what their vehicles can become.
This time, users get to define. Born to Play.
#iCAUR #BornToPlay #FutureClassicDesign #iCAURInternationalUserSummit #iCAURMODFEST #iCAURPakistan #V25GlobalPremiere #YourWay #YourStyle #NishatGroup