I test smart home devices for a living, but even I find it challenging to use and manage the ones in my home. I have Hue bulbs, Govee lamps, Dreo smart ceiling fans, TP-Link plugs, Eufy cameras, Whisker smart litter boxes and robot vacuums, among many other devices, all “bolted” together, with an Amazon Echo Show 8 and Alexa integration layer to interact with them. The result is….functional, which is the highest praise I can offer it.
Apple promises that its HomeView will be different. I spent over an hour at Apple’s Welcome Home event in New York City, where I got to view and interact with the HomeView across a variety of scenarios and environments. I’m not someone who’s easily convinced that a new smart screen is the solution to my problems, but after seeing the Apple HomeView in action, I’m on board.
No third-party apps required is huge — everything goes through Apple Home

The HomeView’s biggest and most compelling appeal is that you don’t need to download, install and set up an account with a third-party app for each and every smart home device you own.
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With most smart home products, you’re lucky if they integrate with the voice assistant you normally use. Once set up, in the best circumstances, you need only to interact with their app when its connection or functionality breaks (and it will), and then you’ll need to dig into settings to find out why and fix it. Sounds awful, right?
If you’re the average person trying to connect and navigate different smart home devices for the first time, the setup prospect is daunting, as the 10-plus third-party smart home apps on my phone can attest. It’s hard to overstate how big a barrier to entry Apple has just removed by exiling third-party apps from this process.
In the case of the HomeView, I watched an Apple representative instantly find, pair and register a new smart home device on both her phone and the HomeView as she carried on a casual conversation with me, not missing a beat. Everything was managed through the Apple Home app. It seemed to work like pairing new AirPods or a HomePod. I didn’t have time to dig into the process before being shepherded to the next demo, but what I saw was one of the most compelling things I’ve seen in the smart home world: an easy, intuitive setup.
It should work with all the new Apple Home collection devices from LG and Schneider Electric, as well as Matter and Apple Home accessories. This isn’t an exhaustive list, and I expect most devices, including those from Amazon and Google, should work as well.
Face ID recognition and personalized profiles make a big difference

Personalized profiles for a smart home hub are an underrated feature, and their current implementation is pretty poor. Echo devices let you set up multiple profiles for family members and even guests, but God forbid you have to navigate the Alexa app to set what a guest has access to or trust that the voice print actually works. Despite having plenty of voice records for my wife and me, our Echo never seems to be able to differentiate between us.
With the HomeView, you have Face ID integrated, and in the brief time I had, it worked quickly without any bugs. An Apple representative showed me how they envision the HomeView being used in a nightstand setup in a bedroom, an environment where you want privacy and don’t want a stranger having access to your entire smart home.
The HomeView registered the owner and the correct profile immediately and pulled up relevant information, such as a calendar, scheduled events, and preferred home screen and customization options. The same carried over to the other HomeView devices Apple had set up in its simulated home environment, with the exterior HomeView offering a security camera view while limiting access for guests, while granting them certain features like temperature control or Safari access.
It can register up to six people by face and set up personalized profiles for each. While Apple didn’t go into detail or confirm this, I imagine that these include child and family accounts where you can set up parental controls.
The 7-inch square Liquid Retina display works well for a kitchen setup

I keep an Echo Show and an Apolosign smart calendar in my kitchen. One helps with recipes and timers, while the other lets my wife and me coordinate meetings, appointments and important events. Both take up too much space on our kitchen counters because we don’t like how they look wall-mounted (more on that below).
The HomeView comes with a 7-inch square Liquid Retina display. I heard several people in the demo areas complain that it was too small. On the contrary, I think the size and shape are actually perfect for a smart home screen, especially one in my narrow galley kitchen with limited countertop space.
The square screen makes it easier to view and scroll through recipes, and it’s also hands-free while you’re cooking, adjustable and tiltable to suit your needs. The base also keeps the screen directly off your dirty countertops. Apple placed it next to a fancy-looking espresso setup in a demo kitchen, and it looked great without being overwhelming. By contrast, my Apolosign calendar looks like a giant eyesore and immediately draws the eye of everyone who walks in and shows them our full schedule.
Smaller footprint and better functionality in my kitchen? Sold.
Wall mounting looks remarkably good and not like you nailed a tablet to your wall

I like the idea of a smart home hub on my wall, but I hate how it looks in practice. I briefly considered mounting our Android-powered smart calendar to our kitchen wall as a central hub for our devices. Not only was it unsightly, but it also looked like we’d just taken a tablet and nailed it to our wall, with an ugly, dangling power cable off the bottom.
Apple showed me several examples of mounted HomeViews in different settings, and they all looked great. In Apple’s case, they’re professionally installed with a hidden, wired power connection in the wall, which the company recommends if you’re planning to use the HomeView as your main smart home dashboard for temperature control or as a security screen by your entryway, for instance. But if you don’t want to cut into your wall, you can also use an external adapter and cable to a nearby wall outlet. I like the look of a seamless wall-mounted HomeView enough to consider taking that extra step.
Don’t underestimate how useful a FaceTime panel is for seniors

I’m not a big video call person, but as my parents get older, they default to video calls. Those calls are often shaky and low-quality on the selfie cameras of whatever ancient device they’re using. Apple’s FaceTime demo for the HomeView makes its use case particularly clear. You can get your older relatives a HomeView, even set it up for them, and they can use Siri AI to video call you as needed without needing an iPhone or iPad.
It also has easy Find My integration. Apple representatives demonstrated the feature multiple times, showing how you can ask Siri AI to find a missing phone, remote or AirPods case. It worked without a hitch each time and notably, without requiring you to reach for a phone.
I also watched as the Apple representative demonstrated how the HomeView autoframed and autofocused on the video caller, and it did a good job of avoiding focusing on me as I lurked over her shoulder. (Hey, it’s my job to test these things!) Again, this is the sort of small but important quality-of-life feature that makes the HomeView more usable than its older competitors.
The smart displays I’ve tested don’t work that well. Is the HomeView really different?
I’ve used a lot of smart home screens that have promised a seamless home hub experience, including the Amazon Echo Show 8, Google Nest Hub, and various Android-powered smart calendar options like Apolosign and Skylight Calendar. While all of them worked, none did so well enough that I thought setting them up and managing them was particularly easy. Demoing the HomeView was a much smoother experience than I was expecting. Naturally, there were some hiccups — Siri AI didn’t always cooperate or register voice commands, but that may have been due to the loud environment, and nothing ever goes perfectly in a demo.
But overall, I was impressed with what I saw, and I can easily see the HomeView working for my own smart home. If it can pull off the miracle of integrating my disparate third-party apps and hodgepodge of systems together in one seamless interface for just $299, well, that’s an easy sell for me.
