Phu Quoc is Building Many More Hotel Rooms for a Regional Summit. Some Could Struggle Afterwards

Developers in Phu Quoc are racing to add thousands of hotel rooms ahead of Asia-Pacific Economic Cooperation (APEC) 2027, betting that the Vietnamese resort island's recent surge in popularity is more than a short-term boom.

Sun Group's Ruby Beach hotel complex at Bai Dat Do, in the island's south, calls for 17 towers and more than 7,000 rooms in its first phase, bringing together international hotel brands including Marriott International. Later phases could take the complex to nearly 20,000 rooms, according to VietnamPlus.

Sun Group and Marriott signed a framework agreement last month to study more hotel projects together in Phu Quoc, Da Nang, and other Vietnamese destinations. It builds on a March deal for 10 hotels and resorts with nearly 4,500 rooms in Phu Quoc and Vung Tau, opening between 2026 and 2030.

The development comes as Phu Quoc prepares to host APEC in November 2027. The annual gathering of 21 Asia-Pacific economies is driving a major i