Brittany Mahomes (Instagram)
Brittany Mahomes has built a public profile that extends well beyond her connection to Kansas City Chiefs quarterback Patrick Mahomes. From fashion campaigns to beauty products and fitness partnerships, she has attracted brands looking to reach audiences interested in sport, wellness and lifestyle.
Her growing commercial presence reflects how athletes’ families and public figures can develop their own identities in the marketing world.
With partnerships involving established names such as Adidas and Abercrombie & Fitch, Brittany has expanded her reach across several industries while continuing to pursue opportunities connected to her passion for fitness and sports.
Brittany Mahomes expands her brand endorsements across major industries
Fashion and beauty have become important parts of Brittany Mahomes’ endorsement portfolio.
Her partnership with Abercrombie & Fitch began in November 2025, giving the clothing retailer an opportunity to connect with consumers through her public profile and personal style.Adidas is another major name associated with her commercial activities. The sportswear brand’s connection with Brittany also reflects her interest in athletic initiatives. A reported 2026 collaboration involving the University of Texas at Tyler women’s soccer team highlights the potential overlap between brand promotion and women’s sports.
Her beauty partnerships offer another route to consumers. Brittany has served as a brand ambassador for Divi, promoting haircare products that include Soft Finish and Soft Hold. The relationship places her in the beauty and personal care market, where social media visibility can help brands introduce products to new audiences.Alani Nu has also featured in her endorsement portfolio. The energy drink brand has worked with Brittany on promotions involving flavours such as Hawaiian Shaved Ice, connecting her fitness-focused image with a product aimed at active consumers.Her association with Vitality, formerly known as Balance Athletica, adds an apparel dimension. The brand has collaborated with her on activewear, including a collection inspired by her daughter, Sterling Skye. She has also been associated with Alo Yoga, a label known for its yoga-inspired clothing and lifestyle products.
Brittany Mahomes’ business ventures extend beyond endorsements
Brittany’s commercial interests are not limited to wearing or promoting products. Her involvement with Kansas City Current, the National Women’s Soccer League club, represents a more direct investment in professional sports.
As a co-owner, she has a stake in a business connected to the growing visibility of women’s football in the United States.She has also appeared in campaigns for CommunityAmerica Credit Union alongside Patrick Mahomes, bringing their family profile into financial services marketing. Her appearance in the Sports Illustrated Swimsuit issue further broadened her visibility beyond sports and fitness audiences.
Another partnership connects Brittany with WHOOP, a wearable technology company focused on health and fitness tracking. The association fits naturally with her athletic interests and the wider demand for products that help consumers monitor their daily activity.Taken together, these partnerships show the range of opportunities available to Brittany Mahomes. Her work spans consumer products, sports ownership, fashion and wellness, giving her several avenues to build a business profile independent of her husband's NFL career.