TL;DR: Target’s exclusive Owala holiday collection drops on Oct. 18. Eight new colorways are available to purchase this weekend.
If your emotional support water bottle is due for a festive refresh, set an alarm on your phone right now: the first of several Owala holiday drops is officially hitting Target on Oct. 18. These will inevitably sell out quickly, so be warned.
The Target-exclusive collection spans eight colorways for the standard FreeSip 24oz and the contoured FreeSip Sway 30oz:
FreeSip 24oz
Cozy Does It: A soft cream base paired with warm, knit-inspired accents.
Bear Hug: Earthy brown tones with a teddy-bear plush aesthetic.
Toile Be Home: Elegant cream toile print featuring delicate blue floral patterns.
Take a Bow: Festive pastel pink wrapped with a subtle ribbon motif.
FreeSip Sway 30oz
Poinsettia: Metallic shimmer burgundy-red designed for the holiday table.
Wintergreen: Deep pine green with a matte, frosted finish.
Rose Quartz: Soft translucent pink hue with metallic undertones.
Lightly Toasted: Warm golden-oat colorway with a matte finish.
Limited-edition Owala drops at Target tend to disappear from shelves within hours. Just ask anyone desperately trying to hunt down Owala’s exclusive Pokémon bottles. We don't think this drop will have Pokémon-levels of interest, because nothing really does. But if you're interested, we recommend getting your affairs in order for Oct. 18. You might still need to act fast.