In an increasingly digital banking landscape, a functional app or new financial features are no longer enough to stand out. Customers expect seamless banking experiences, intuitive lending journeys and digital savings solutions that address their evolving needs. For financial institutions, the challenge lies in demonstrating how their innovations deliver meaningful value to customers. The Economic Times Product of the Year Awards 2026 offer a platform to showcase such achievements.
The Banking Product of the Year category recognises eligible regulated banks and licensed banking partners that have launched or significantly upgraded consumer or business banking products within the specified eligibility window. From mobile banking platforms to simplified lending journeys, the category highlights innovations that improve accessibility, usability and the overall banking experience.
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What makes a banking product stand out?
Innovation extends beyond introducing new features. Product adoption, customer engagement and measurable improvements in the banking experience can help demonstrate a product’s impact. Evidence of customer usage, transaction activity and sustained engagement can further establish how effectively a banking solution meets market needs.
For participating organisations, the awards provide an opportunity to present their product development efforts and demonstrate the value their solutions bring to customers and the wider banking ecosystem.
Why recognition matters?
Recognition through The Economic Times Product of the Year Awards 2026 can help strengthen a banking product’s market visibility and establish its position within a competitive financial services landscape. It also offers organisations an opportunity to showcase their approach to product innovation to industry stakeholders and potential customers.
Eligible banking products may also be considered for relevant categories, including payments & consumer fintech and credit card, subject to the respective category criteria. The People's Choice Award offers another avenue for eligible products to seek recognition.
As digital banking continues to evolve, products that combine practical innovation with demonstrable customer value have an opportunity to distinguish themselves in the market.
Is your banking product ready for recognition? Explore the eligibility criteria and submit your entry for The Economic Times Product of the Year Awards 2026.
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