Travis Kelce and Jason Kelce (Image Via Getty Images)
Game day fashion is getting a fresh touch of personality as Jason and Travis Kelce bring their New Heights fandom to a new collaboration with Stoney Clover Lane. The brothers have teamed up with the lifestyle brand to introduce accessories that combine stadium rules with playful designs inspired by their popular podcast.
From clear bags that meet venue requirements to custom patches for everyday essentials, the collection gives fans another way to show their love for the Kelce brothers. With the launch available through the Kelce Clubhouse, the collaboration also adds a fashionable twist to the growing connection between sports, pop culture and fan merchandise.
Jason and Travis Kelce bring New Heights style to Stoney Clover Lane
The partnership reflects the brothers' easygoing approach to merchandise, giving fans products they can use beyond game day.
The collection includes clear bags, a fanny pack, pouches and decorative patches that feature references to the New Heights podcast and its devoted 92 percenters community.During a discussion about the collaboration, the brothers shared their enthusiasm for the brand and its attention to detail.
Travis sai, "We've also teamed up with Stony Clover. We have. Yeah, we got a clear bag that says Stony Clover. Then we got some patches."
Jason said, "The clear bag for the stadium bag. A little fanny pack. Stadium bag. I really do like Stony Clover stuff though. I mean, those bags are awesome. Their hats, a lot of their materials and whatnot. I feel like Stony Clover lanes, they put a lot of effort and thought into a lot of the items that they make, so. Nice. That's awesome, man. They're getting on board with some of our 92 percenters merch."Travis further added, "Jason's always in on a fanny pack now.
Shop Stony Clover Lane at the Kelsey Clubhouse now before the style sells out."Their comments highlight what makes the collaboration appealing. Instead of relying only on team colours or standard sports logos, the collection uses podcast references and distinctive accessories to create a more personal connection with listeners.
How to shop the Stoney Clover Lane x New Heights collection
Fans can explore several options depending on their game day plans and personal style.The Stoney Clover Lane Clear Fanny Pack in Sand offers a practical choice for stadium visits. Its transparent design helps fans comply with clear-bag policies, while the adjustable strap allows them to wear it around the waist or across the chest. The podcast-inspired patch adds a recognisable touch.For those who prefer a more polished accessory, the Clear Pouchette Crossbody Bag combines transparent material with faux-leather trim and a top handle.
Its 92 percenters patch makes the design especially relevant to longtime podcast listeners.The Large Pouch in Noir provides a simple way to organise everyday essentials inside a larger bag. Meanwhile, the New Heights patch lets fans personalise jackets, bags and other suitable items with its peel-and-stick backing.
The collection also arrives alongside the Kelce Clubhouse's new "Outta The House" hub, which promotes in-person events.
One planned highlight is Jason's tailgate at Arrowhead Stadium on October 18 ahead of the Chiefs game.Fans who cannot attend in person can shop the collection online through the Kelce Clubhouse. With useful designs and podcast-inspired details, the partnership offers New Heights listeners a way to carry their fandom well beyond the stadium.