The number of paid ads on Hemnet during the quarter fell by 30 percent to 29,300, according to the report. However, revenue per paid ad rose by 9.2 percent to SEK 8,986.
"The third quarter marks a crucial turning point for Hemnet, a period dedicated to further developing our platform and combining our unparalleled reach with a complete market offering," CEO Jonas Gustafsson writes in a comment in the report.
“Net sales and the number of paid listings were partly affected by our “Sell First, Pay Later” model, where revenue is recognized only when the home is sold rather than over the life of the listing,” he adds.