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The biggest lift on the runway didn’t come from a push-up.
Last night at the Victoria’s Secret Fashion Show, all eyes were on the lingerie, including the buzzy $50 million diamond bra Kylie Jenner wore. But the ultimate accessory was undoubtedly a bombshell hairstyle, perfected with L’Oréal Paris Elnett Unscented Hairspray.
The $16 drugstore icon was the product of choice among many stylists, including Dimitris Giannetos, who used it for “shine and movement” on Angels like Alessandra Ambrosio.
“The result? A luxurious, effortless Angel with a soft, glamorous bounce,” he added in a press release.
L’Oréal Paris Elnett Unscented Hairspray
The longtime staple is beloved for its humidity-resistant formula, which brushes out easily and promises to never get crunchy or sticky. It also adds shine — not to mention, the hold lasts up to 72 hours. (It’s available in both unscented and fruity floral options.)
Elnett Hairspray debuted in 1960 as a counter to the hard-hold sprays that were popular at the time, and it’s maintained a cult following in the years since.
Rosie Huntington-Whiteley is such a fan, she even once told Refinery 29, “If I could sum up my career in one scent, it would be the L’Oréal [Elnett] Hairspray. Any time I smell it, it takes me right back to being 16 on my first shoot.”
Devotees also include Kate Middleton and Jennifer Lopez, plus the thousands of shoppers who swear by it.
“This sounds ridiculous, but I saw one of the Orange County Housewives using this (and her hair is gorgeous and not stiff at all), so I thought I’d give it a try. Wow. Not only does it hold my hair when I curl it, it’s also totally flexible, so I don’t look like I have helmet head,” reads one review.
“It brushes out completely without leaving residue,” the same person added, while a second shopper dubbed it “the holy grail.”