The National Basketball Association (NBA), Women's National Basketball Association (WNBA) and AT&T today announced the launch of the fourth generation of the High-Speed Arena Network (HSAN), the latest evolution of the leagues' connectivity platform built to quickly and reliably transport live game content, highlights, replays, in-arena programming and stats to fans and business partners, while enabling the behind-the-scenes technology that helps support the game operations.
Supported by more than 68,000 miles of AT&T's expansive fiber and network infrastructure, the fourth-generation HSAN will be designed to transport more than 118 concurrent, high-quality, low-latency streams per game, supporting millions of hours of basketball consumption during the 2027-28 NBA season.
AT&T, the NBA and the WNBA have also extended their longstanding marketing partnership, continuing AT&T's role as the leagues' Official Connectivity Partner, building on a relationship that began in 2018. The extension also continues AT&T's partnership with the NBA G League, USA Basketball and NBA Take-Two Media.
As part of the extended marketing partnership, AT&T and the NBA will create new fan touchpoints across content and retail activations that debut around American Express NBA Tip-Off. Fans will have additional opportunities to engage with NBA stars and AT&T athletes, including Shai Gilgeous-Alexander, through unique experiences, special access moments and original content over the course of the NBA season. AT&T will also continue to connect fans with their favorite teams and players through its partnerships with the Chicago Bulls, Dallas Mavericks, Miami HEAT and LA Clippers.
Read the full press release here.