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If there’s one day I look forward to shopping on Amazon every year, it’s the Amazon Holiday Beauty Event.
Launching Oct. 19, this is the moment beauty lovers can stock up on their favorite products, discover new must-haves, and get ahead on holiday gifting without leaving the couch. As a beauty reporter, I spend all year testing products, tracking trends and uncovering the best finds worth your money — and this event is one of my favorite opportunities to put that expertise to work.
But with thousands of beauty products available on Amazon, knowing what’s actually worth adding to your cart can be overwhelming. That’s where I come in.
Rather than scrolling endlessly through pages of products and deals, you can turn to this guide for a curated look at the beauty buys that deserve your attention, from complexion-perfecting makeup and hardworking skin care to hair care essentials and beauty tools that can elevate your routine.
My recommendations are backed by years of beauty reporting, from traveling to Seoul to explore the innovations shaping the skin care industry to interviewing dozens of makeup artists about the products and techniques they swear by. Consider this your shortcut to shopping smarter, with expert insight guiding every click.
Ahead, I’m breaking down the Amazon Holiday Beauty Event finds worth knowing about, so you can shop with confidence, discover your next holy-grail product and make the most of the event.
Biodance Collagen Peptide Jelly Serum Mist
I love how this serum mist gives my skin an instant boost of hydration and leaves it feeling soft, refreshed, and dewy. I enjoy using it throughout the day whenever my skin needs a little extra moisture and glow.
Anua Heartleaf 77 Toner Pads
These toner pads make my skincare routine so much easier while leaving my skin feeling calm and refreshed. I like how they help maintain a hydrated, balanced complexion without leaving my skin feeling dry.
COSRX Snail 96% Mucin Essence (2-Pack) and Retinol 0.1% Cream
Adding these two products to my routine helps me focus on both hydration and smoother-looking skin. I use the snail mucin essence to keep my skin moisturized and plump, while the retinol cream helps improve the appearance of uneven texture over time.
BareMinerals BareSkin Daily Dewy Mineral Tinted Sunscreen SPF 30
Getting a natural, glowing complexion is easy with this tinted sunscreen because it adds a hint of coverage while protecting my skin with SPF 30. I love how lightweight it feels and how it leaves my skin looking fresh and dewy without needing a full face of makeup.
Wavytalk Steam Hair Straightener
Styling my hair feels much easier with this steam straightener, especially when I want a smooth, sleek finish. I love how it helps tame frizz and makes my hair look more polished for everyday wear or special occasions.
Tarte Big Ego Mascara
A few coats of this mascara give my lashes the extra volume and definition I want without making my makeup routine complicated. I love how it makes my eyes pop and creates a bold, eye-catching look.
Shark FlexStyle
Creating different hairstyles at home is so convenient with the Shark FlexStyle because it combines drying and styling in one tool. Whether I want soft curls, a voluminous blowout, or a smooth finish, I love having the flexibility to switch up my look.
Grace & Stella Under-Eye Patches Variety Pack (18-Pack)
I love how refreshing these under-eye patches feel, especially when my eyes look tired or puffy (believe me, they’re the best out there!) The variety pack is fun to use, and my under-eye area feels hydrated and refreshed afterward.
Anastasia Beverly Hills Brow Definer
My brows look more defined and polished with this brow pencil, without looking too harsh. I like how easily I can fill in sparse areas and create a natural-looking shape.
Laura Geller Baked Balance-N-Glow Foundation
I’m impressed by how this foundation gives my skin a smooth, radiant finish without feeling too heavy. It blends nicely and leaves my complexion looking more even and glowing.
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick
This eyeshadow stick makes my makeup routine so much easier because I can swipe it on and blend it out in seconds. I love the creamy texture and how it sets to a soft, powdery finish that lasts throughout the day.
Why Trust Post Wanted by the New York Post
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.