Emirates new fashion range includes gym wear, everyday essentials and comfortable travel outfits, with prices starting from Dhs110
Emirates has unveiled its latest EK FIT and EK TRAVEL collections, offering a new range of activewear and comfortable clothing for everyday use and travel.
Available through the Emirates Official Store, the 2026 collections arrive ahead of the 10th Dubai Fitness Challenge and the winter holiday season. The ranges combine practical designs with colours of navy, burgundy and olive, with pieces designed for everything from gym sessions to long-haul travel.
EK FIT brings performance wear and gym essentials
The EK FIT collection includes lightweight, breathable gym wear designed to keep you comfortable during workouts. The women’s range features leggings, sports vests and long-sleeved tops, while the men’s collection includes T-shirts, half-zip tops and fitness shorts. The pieces are available in navy, olive and burgundy.
The range also includes gym accessories such as a bag, cap and insulated water bottle.
EK TRAVEL focuses on comfort and relaxed style
The EK TRAVEL collection features comfortable loungewear sets made from a soft blend of modal and cotton. The women’s range includes a half-zip top and wide-leg trousers, while the men’s set features a sweatshirt and straight-leg trousers. Both are available in navy and olive.
The collection also includes an oversized unisex T-shirt in burgundy, almond, navy and olive, suitable for everyday wear and travel.
Where to shop the Emirates collections
Prices for the new EK FIT and EK TRAVEL collections start at Dhs110.
The ranges are available online through emirates.com as well as at selected Emirates retail locations in Dubai.
These include the Emirates Group Headquarters in Al Garhoud, the Emirates Group Technology Centre in Deira, the dnata Travel Centre on Sheikh Zayed Road and the Emirates World store at Town Centre Jumeirah.
Emirates Skywards members can also earn and redeem Skywards Miles when shopping at the Emirates Official Store.
Images: Emirates
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