TL;DR
- Nearly 79% of respondents to our recent poll said they had never heard of Pixel VIPs, despite the feature being over a year old.
- Only 7% said they use Pixel VIPs regularly, while 14% expressed interest in trying it out.
- Google recently upgraded Pixel VIPs with one-tap calling and messaging, notification badges, and a redesigned interface.
Google first introduced a seamless way to give some of your favorite contacts elevated importance and permissions with the June 2025 Pixel Feature Drop. Called Pixel VIPs, the feature essentially let you give some contacts a spot on your home screen through a dedicated widget. Fast forward to last month, and Google rolled out improvements with Pixel VIPs 2.0. However, despite the upgrade, a large portion of our users don’t even know this exists at all.
We recently ran a poll asking our users whether they use Pixel VIPs, and a whopping majority of 1,545 respondents said they’ve never heard of the feature.