Amazon’s Holiday Beauty Event Is Here—Shop Editor-Approved Picks Up to 51% Off

• Amazon’s Holiday Beauty Event is in full swing and runs through November 1.
• Shoppers can score deals up to 30 percent off across skincare, makeup, hair care, and more. We found additional sales that offer up to 51 percent off.
• Several WH Beauty and Skincare Award winners are on sale.

Amazon’s sixth annual Holiday Beauty Event is live, with thousands of beauty deals to shop now through November 1. The two-week event is a great opportunity to get a head start on your holiday shopping while saving money. Brands across skincare, makeup, hair care, fragrance, and more are offering up to 30 percent off editor-approved products, many of which make the best stocking stuffers.

Plus, you'll find a wide selection of curated gift sets and rotating flash deals to watch over the next two weeks. Each flash sale lasts only 48 hours per category, so keep an eye on this space to see what's on sale. We’re already seeing some deals over 50 percent off!

Personally, I’m using the sale to stock up on my favorite hydrating skincare ahead of winter. As the weather gets colder and drier, it’s a good idea to protect the skin barrier with deeply moisturizing products like Kiehl’s Ultra Facial Cream—now 25 percent off.

Below, I rounded up the best beauty deals happening now, including some WH Beauty Award winners. Shop editor-approved products starting at $8.

Shop Amazon’s Holiday Beauty Event

Our recently published 2026 Skincare Awards feature several products that are currently on sale for Amazon’s beauty event. Shop the best face mist from K-beauty brand Biodance: “You can spritz this on throughout the day to refresh your complexion without disturbing makeup,” says celebrity facialist Cynthia Rivas. “It delivers a burst of hydration and radiance.”

Shop Amazon’s Holiday Beauty Event

Great makeup deals are available for all skin types, including mature skin. Our favorite color corrector from the 2026 Beauty Awards is 20 percent off: The Embryolisse SOS Corrective Cream has a green hue that blends in completely sheer to neutralize redness across the face. Plus, my favorite mascara of all time—Tarte’s tubing mascara—is 45 percent off in a limited edition duo set.

Shop Amazon’s Holiday Beauty Event

Top hair care picks include our beauty team’s favorite shampoo, curling iron, laser hair removal device, and more. If you’ve been curious to try at-home laser hair removal, fall is a great time to start since you’re getting less sun exposure—and our top pick is 25 percent off right now.

Shop Amazon’s Holiday Beauty Event

WH 2026 Skincare Award winning picks are on sale right now, including the best bar soap we’ve tested: Lume’s Acidified Body Cleansing Bar. “As a formulator, I can say this is one of the most interesting innovations in body care,” Julie Pefferman, an independent cosmetic chemist, says. “I especially recommend this for active women because it helps manage body odor without being harsh, even on intimate areas.”

Amazon’s Holiday Beauty Event is a two-week-long sale event running now through November 1. It offers thousands of deals across all beauty categories, including discounts of up to 30 percent from editor-favorite brands like Tirtir, Medicube, Olay, Dove, Tarte, and more. There’s also a wide selection of gift sets perfect for early holiday shopping—all with fast, free Prime shipping.

During the two-week event, Amazon is offering 48-hour flash deals across rotating categories. If you’re looking to stock up on a specific product during the sale, we recommend using the category dates below to maximize savings.

• October 19–20: Up to 40 percent off Makeup​
• October 21–22: Up to 35 percent off Fragrance​
• October 23–24: Up to 40 percent off Health & Wellness​
• October 25–26: Up to 35 percent off Men’s Grooming​
• October 27–28: Up to 40 percent off Skincare​
• October 29–30: Up to 40 percent off Hair Care​
• October 31–November 1: Up to 40 percent off Personal Care​