We thought we'd seen pretty much every festive biscuit tin going, but M&S has managed to surprise us yet again with this clever little launch. Its brand-new Mini Orange Jaffa Cakes come in a festive tin that isn't just designed to be thrown away once you've eaten the last one. Twist it around and it reveals different Christmas characters, making it a really lovely little keepsake to bring out year after year.
Inside are mini versions of their sensational version of a Jaffa Cake, combining a soft sponge, zesty orange filling and a coating of smooth, bittersweet dark chocolate. The 100g tin makes them perfect for an afternoon tea break or a little post-dinner treat, but we'd argue the packaging is what makes this launch particularly giftable.
There's something very satisfying about a Christmas tin that has a purpose beyond simply looking pretty on the shelf, and the twisting design gives this one a playful element that we've not seen before. It's the perfect small gift for a Secret Santa, stocking filler or as a little festive pick-me-up for a serious Jaffa Cake fan.
The clever Mini Orange Jaffa Cakes Tin retails for £5, and joins an increasingly impressive line-up of Christmas biscuit tins from M&S this year, including its Magical Projector Chocolate Chip Shortbread Tin and Jack In-a-Box Musical Tin, so the humble biscuit tin is clearly having a big moment.
Mel is the Senior Food & Drink Writer for Good Housekeeping UK, covering all the delicious new product launches that come her way, writing about food and drink topics, and curating gift guides for the best foodie products to buy. Alongside that, she can be found developing and creating cocktails for GH and holds her WSET Level 2 in Wine and Spirits. She was part of the Good Housekeeping Institute food testing team for over four years before moving over to the digital side, so knows a thing or two about great food products. You'll find her scouring the supermarket shelves in her spare time for new and exciting ingredients to experiment with in her kitchen.