3 Arts Entertainment Hires Karen Bonck As Head Of Brand Partnerships

Bonck arrives at 3 Arts from Lionsgate owned Debmar-Mercury, where she most recently served as EVP of Partnerships & Current Programming. Over more than a decade at the company, Bonck led branded integrations and partnerships across its programming, building relationships throughout the brand and advertising community. Previously, she held roles in advertising sales, marketing, partnerships and client solutions at NBCUniversal and Disney/ABC.

Bonck will be based in New York and will work across 3 Arts to identify and develop brand partnerships around the company’s productions, client productions and client activities across film, television, digital, social, live touring and entertainment, with a focus on new partnership models spanning digital and social platforms.

“Karen brings tremendous experience and relationships across the brand and advertising community, combined with a deep understanding of how partnerships can create new opportunities around talent and content,” said Brian Weinstein and Michael Rotenberg, Co-CEOs of 3 Arts Entertainment. “As we continue to expand our business, she will play an important role in identifying new ways to connect our clients and productions with brands and advertising partners.”

“I’m thrilled to join 3 Arts and build on the great work already happening across the company,” said Bonck. “There is a significant opportunity to bring brands together with 3 Arts’ clients, productions and creative businesses in thoughtful and innovative ways, and I’m excited to work with the team to develop those partnerships.”