Local Fiber today announced its rebrand to BroadX, reflecting the company's evolution from broadband serviceability technology into a comprehensive distribution infrastructure platform supporting Internet providers, sales partners, and technology integrations across the broadband industry.
Originally founded to simplify broadband availability and help consumers connect with local Internet providers, the company has expanded its platform to support a wider range of broadband providers, technologies, markets, and sales channels.
Building the Distribution Layer for Broadband
BroadX provides a common infrastructure layer connecting broadband providers, sales channels, and the systems behind every transaction.
The platform enables providers to distribute their services through comparison websites, moving and relocation services, real estate platforms, digital marketplaces, business resellers, master agents, managed service providers, and other sales organizations, without replacing their existing operational systems.
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Its expanding technology stack includes:
Serviceability: Fast, address-level broadband availability across multiple technologies.
E-commerce and Sales Tools: Digital storefronts and assisted-sales experiences for direct and partner sales.
Channel Distribution: Infrastructure to connect providers with residential and business sales partners.
Order Management and Integrations: Standardized connections to provider OSS/BSS systems.
Attribution and Payment Automation: Sales tracking, reporting, commission management, and automated partner payments.
Read the full press release here.