Coca-Cola Teams Up With Haebangchon Merchants in Seoul

Merchants taking part in the "Coca-Cola x Haebangchon" project presented signature dishes from their shops that pair well with Coca-Cola in Haebangchon, Yongsan District, Seoul, on the 18th. The project is a local collaboration between Coca-Cola and the Haebangchon alleyway shopping district merchants' association, following a similar partnership with Sinheung Market last year. Eighteen shops in Haebangchon have confirmed their participation, and 15 of them have completed space branding.