Pakistani technology company NETSOL Technologies has received approval from Mercedes-Benz USA to provide its digital retail platform to dealerships across the United States. The approval gives the German automaker’s dealer network access to NETSOL’s Transcend Retail platform.
NETSOL, listed on Nasdaq under the ticker NTWK, provides technology solutions for automotive companies, dealerships, and financial institutions. Its platform aims to make buying a vehicle easier by connecting online shopping with the in-store sales process.
Transcend Retail allows customers to configure vehicles, value trade-ins, and review payment and financing options. Buyers can also complete their purchases online, at a dealership, or through a combination of both. The platform keeps the deal details in one place, allowing customers and dealership staff to continue the process without starting over.
NETSOL said the platform helps dealerships maintain the Mercedes-Benz luxury buying experience throughout the purchase journey. It also allows sales teams and customers to work on the same transaction, even when they switch between digital and in-person interactions.
Faraaz Ghauri, vice president of digital retail at NETSOL Technologies, said luxury car buyers expect the same level of service online as they receive in showrooms. He added that the approval gives Mercedes-Benz dealerships a platform to manage transactions from the first customer interaction to the signed contract.
NETSOL said it looks forward to working with Mercedes-Benz dealerships to deliver a buying experience that meets the brand’s customer expectations.
Founded in 1997, NETSOL Technologies provides asset finance, leasing, and digital automotive retail solutions across more than 30 countries. The Pakistani company serves automotive and equipment manufacturers, dealerships, auto finance companies, and financial institutions.
The company uses AI and cloud services to support businesses in global markets. Its latest approval expands the reach of its digital retail technology within Mercedes-Benz’s US dealership network.