1968: Clinique 3-step System
A dermatologist-developed, fragrance-free trio of cleansing, exfoliating and moisturizing products that the modern skin care routine still takes cues from.
1982: Estée Lauder Advanced Night Repair
One of the most popular serums of all time, meant to boost the skin’s natural repair during the evening hours.
1983: La Mer Crème de la Mer
1997: Estée Lauder Double Wear Stay-in-Place Longwear Matte Foundation
This soft-matte formula kickstarted one of Estée Lauder’s most enduring and globally successful makeup franchises.
1999: MAC Cosmetics Iconic Lipstick Franchise
Featuring artist-created shades, this power-packed range brought creativity and performance to new heights in makeup, also birthing beloved shades like Ruby Woo.
2007: Tom Ford Beauty Oud Wood
With notes of rosewood, sandalwood, oud and vetiver, this brought oud to the masses before it was a trend in prestige fragrance.
2010: Jo Malone London English Pear & Freesia
A classically English perfume that has become one of Jo Malone London’s perennial bestsellers.
2011: Le Labo Santal 33
One of the defining fragrances of its decade, Santal 33 also helped propel niche perfumery to the mainstream.
2012: Aveda Invati
A franchise formulated to tackle thinning hair by pairing Ayurvedic botanicals with clinical efficacy.
2015: La Mer the Rejuvenating Night Cream
Featuring a marine retinol alternative, this cream aims to boost skin recovery and renewal overnight.
2016: The Ordinary Niacinamide 10% + Zinc 1%
Affordable and efficacious, this serum played a key role in fueling The Ordinary’s meteoric rise through the ranks of skin care.