Press Release
14 October, 2026, 07:30 pm
Last modified: 14 October, 2026, 07:37 pm
Cooking reality show "Shera Radhuni" has launched its ninth season, inviting aspiring cooks from across Bangladesh to compete for a top prize of Tk15 lakh under the theme "Jibon-bodoler Recipe" (Life-changing recipe).
Registration will remain open until 15 November, 2026, for Bangladeshi citizens aged at least 18 by that date. Applications can be submitted through the competition's website or by SMS, according to the press release.
An initiative of Square Food and Beverage Limited's Radhuni brand, the competition marks two decades of discovering culinary talent and creating opportunities for participants to transform their lives.
Md Parvez Saiful Islam, CEO of Square Food and Beverage Limited, announced the launch at a press conference at Sheraton Dhaka.
Imtiaz Firoze, head of marketing at Square Food and Beverage Limited, and Ajoy Kumar Kundu, executive director of Maasranga Television and CEO of Mediacom Limited, were also present on stage.
This season's judging panel comprises Chef Subhabrata Maitra, chief operating officer and executive chef of Indulge Food and Beverage Limited; Chef Shahid Shahin, executive pastry chef of Le Méridien Dhaka; and actor Jaya Ahsan.
Representatives of national media outlets and senior officials from the associated organisations attended the event, which was hosted by Mousumi Mou.
In his welcome address, Parvez Saiful Islam reflected on the competition's two-decade journey, achievements and future prospects. He expressed hope that the ninth season would expand opportunities to transform lives through recognition of culinary talent.
Speaking on behalf of Maasranga Television and Mediacom Limited, Ajoy Kumar Kundu discussed their achievements over 20 years and preparations for broadcasting the new season.
Imtiaz Firoze highlighted the experiences of entrepreneurs and chefs whose lives had changed through "Shera Radhuni" over the past two decades. He also outlined his vision for the ninth season.
The competition's new logo and promotional content were unveiled at the press conference, followed by the launch of registration and a question-and-answer session with journalists.
Divisional auditions will be held across the country, followed by a grand audition in Dhaka to select contestants for the studio round.
In the studio round, contestants will be assessed on taste, presentation, nutritional value, innovation and leadership qualities.
The winner will receive Tk15 lakh, while the first and second runners-up will receive Tk10 lakh and Tk5 lakh respectively.