Apple No. 1 in Vietnam, Taiwan; Toyota, Honda stay in top 10 overall
The Samsung brand drew strong support in Thailand, Malaysia and elsewhere in Southeast Asia. (Photo by Tomoki Mera)
TOSHIHIDE TAKEDA
October 16, 2026 04:58 JST
TOKYO -- South Korean electronics giant Samsung held on to its title as the most valuable global brand in major Asian markets for a third consecutive year in the latest Nikkei Research survey.