Philanthropy is the only significant pool of capital with no financial return to deliver. No LP expecting a multiple, shareholder demanding earnings, or exit timeline. That should make it the most patient, most risk-taking money in the system. Mostly, though, it isn't.
Finance has agreed measures of return. Philanthropy has none. So, funders fall back on caution. In India, a CSR mandate hardened that caution by making giving an audited, annual, compliance-shaped activity. Founder wealth sits outside that. It's personal money, with unmatched freedom to deploy while founders still work. To use that freedom, founders must avoid 5 habits that cancel out their unique advantage:
Asking for evidence before funding: If the proof already exists, the idea may no longer need philanthropic risk capital. Often, the work is upstream: uncovering problems, funding research and testing pilots. The question is how much proof each decision needs. A small early pilot and a large scale-up require different evidence bars. At the earliest stage, philanthropy is often the only capital available, yet, demands evidence that cannot exist.
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Back untapped potential
1-yr grant cycles for 10-yr problems: Nothing structural moves in 12 mths. Short cycles reward activity over capability and impact. While a long grant can also produce years of activity without change, annual cycles remain the binding constraint. Annual funding diminishes capacity for innovation, advocacy and long-term risk. Founder money faces neither mandate nor FY limits. So, it has the least excuse.
Refusing to fund salaries, systems and overheads: We fund programmes and starve the institutions that run them, then wonder why systems and capacity are never built.
Micromanaging execution: Funders often know less about the problem than the organisations working on it daily. Prescriptive milestones leave little room to learn and adapt. Accountability hardens into auditability, which is easier to administer. As a result, non-profits are made accountable to funders rather than for the people they serve, with effort going into performance rather than the work.
Requiring attribution: Desire to claim credit can undermine collaborative, long-horizon efforts across funders.
Individually, these look prudent. Together, they route money towards organisations best equipped for compliance, rather than where it's needed most. If every grant goes to an established organisation, a proven intervention and a predictable outcome, philanthropic capital will behave like conservative institutional capital. The caution buys nothing.
Founders are well placed to avoid these mistakes. They have been the unproven bet themselves, know that some bets will fail, and understand why patient, unrestricted capital matters. That differs sharply from compliance-driven CSR.
Philanthropic boards have no language for failure in a material part of the portfolio. But founders have faced that question in their businesses and boardrooms. They also understand funding capable teams before the model is proven.
There are risks founders must guard against: impatience with organisations that can't move at startup speed; assumption that what worked in a company will transfer to social problems of a different complexity; and an instinct for metrics sharper than the sector's ability to supply them. Founders may back work that can be copied elsewhere over work that only succeeds in one community, because scaling is what they have spent their careers doing.
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Hope beyond certainty
This is not an argument against expecting returns or rigorous impact assessment. Seeing funders as investors in an equitable future is a better frame than donor and recipient. Funders should expect returns - in impact and in policy change. The question is what is being measured, over what horizon, and who pays for it.
Learnings from that assessment should be shared externally so the whole sector benefits. Donors should fund the full cost of assessment instead of leaving it to recipients. For shorter-term reporting, accept what recipients already produce. Don't impose bespoke formats and metrics. The power balance between donors and recipients is heavily skewed. Donors must make the engagement as light touch as possible.
Philanthropy has the rarest privilege in capital: freedom to be wrong. Not using it is the real waste.
The writer is former CEO, CRISIL
(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.economictimes.com.)