MILAN — The Attico is continuing the celebration of its 10th anniversary with Superattico10, a special capsule collection the brand’s founders Gilda Ambrosio and Giorgia Tordini are launching on Tuesday.
As teased in an interview with WWD last month, the project is the second episode of a see now, buy now range the duo presented in September 2021 and that included 14 one-of-a-kind pieces rich in feathers and marabou, metallic sequins, fringes, crystal embellishments and intricate embroideries.
For this installment, the founders took a similar approach, looking back to their brand’s most distinctive shapes and then tweaking them into new expressions.
“With Superattico10, we wanted to revisit the spirit that has defined The Attico since the beginning: a celebration of women, their individuality, their confidence and their freedom to express themselves,” Ambrosio said. “Looking back at these 10 years reminds us of how much we’ve grown, but also of how much we still want to explore.”
The line is designed to mirror the evolution of the brand, which launched with eveningwear and carved out a niche with its early boudoir-meets-glitzy-partywear collections, before expanding to a full-fledged offering catering to different occasions via workwear-inflected looks, denimwear, sartorial elements, beachwear and accessories.
In sync with their own yin-and-yang dynamic — Ambrosio’s ebullience grounded by Tordini’s elegant poise — the founders over the years have blended high and low; day and night attire; oversize and body-con creations, and the tomboyish-meets-feminine look with insouciance. Such a formula attracted the backing of Archive Srl, an independent investment company controlled by Ruffini Partecipazioni Holding Srl that acquired a 49 percent stake in The Attico in 2018.
While today The Attico’s bestsellers range from the Anja bomber jacket to the Fern cargo pants that have found a big fan in the duo’s ultimate muse Cher, Tordini and Ambrosio included in the new capsule collection nods to their own favorite pieces. That included the former’s preferred boudoir-inspired robe that has been part of the brand’s lexicon since its first collection and has been revisited in multiple iterations ever since, and the latter’s favorite chandelier dresses.
Overall, the range expresses The Attico’s signature mix of tailoring and sensual silhouettes via garments playing with transparencies, ruching, embroideries, as well as feathered and sequined embellishments.
As part of the capsule collection, the label’s popular accessories assortment has also been expanded to include new colorways of La Passeggiata Mini style and introduced a smaller format La Sant Ambroeus handbag inspired by the enduring charm of Milanese sciuras, or ladies in English.
Prices will swing between 900 euros for footwear and 1,300 euros for bags, while the most intricate apparel pieces will retail at around 7,000 euros.
In addition to the brand’s e-commerce, the collection will also be available in a new temporary store that opens in Milan this week and for a run of just over four months.
Located in Via Adalberto Catena 1 — a stone’s throw away from the city’s Golden Triangle — the 430-square-foot space features velvet curtains and a zebra-print rug evoking the intimate and theatrical atmosphere of Casa Museo Mollino in Turin, a location deeply linked to The Attico’s creative vision since its seminal collection in 2016. Ambrosio and Tordini set Superattico10’s dedicated campaign at the original space in Turin, tapping Drew Vickers to photograph the collection against the interiors conceived by architect and designer Carlo Mollino.
The Milanese temporary store has been additionally furnished with custom-made display elements in a glossy black lacquer, as well as pieces strengthening The Attico’s tie with the city and its design legacy, including the Caori table designed by Vico Magistretti and the Olinto one by Kazuhide Takahama for B&B Italia. Mocha-colored taffeta curtains define the fitting rooms and a chocolate-toned carpeting round out the immersive space.
“Ten years ago, The Attico was born in Milan from a shared vision and a desire to create something that felt entirely our own. Milan has always been part of our identity, and opening this temporary store to celebrate our 10th anniversary is particularly meaningful to us,” Tordini said. “We still remember our first temporary retail space at Larusmiani in 2018, when the brand was just two years old. Coming back to this idea eight years later, with our own space in the heart of the city, feels like a beautiful full-circle moment.”
After the Superattico10 collection, the temporary store will carry the spring 2027 line that was paraded during Milan Fashion Week last month. Titled “Quando Nessuno Guarda,” or “When No One Looks” in English, the show was another of the founders’ explorations of characters and displayed the sense of empowerment Ambrosio and Tordini have always instilled in their brand and its bold aesthetic — one that isn’t rooted in a single interpretation of womanhood but is open to multiple takes and the coexistence of opposite elements.
The show last month also saw the debut of the brand’s new bag L’Altra di Milano, or “The Other of Milan,” while its after-show party marked a new chapter of The Attico’s longtime relationship with Nike via a limited-edition rendition of the new Studio Fleece Heavyweight design.