The Atlanta Falcons will take the field on Sunday with a throwback logo on their helmets — but not the design that went viral.
As part of their throwback uniforms, the Falcons will bring back a black falcon logo that the team used for more than four decades, starting in the 1960s.
To promote the throwbacks, Atlanta made a post showing the design, captioning that it was the team’s new profile picture. The post incorporated the throwback logo with a background of red with black, gold and cream stripes, which mimics the piping from the team's retro uniforms.
But people online quickly pointed out how the combination of the colors and the black logo evoked the Nazi flag, leading to a number of jokes.
New PFP 👀 pic.twitter.com/gBXWISJav4
— Atlanta Falcons (@AtlantaFalcons) October 21, 2026
The post is still up on the Falcons’ social media, but is no longer the team’s profile picture; that change appeared to take place on Thursday, after the initial social media reaction. The new profile picture shows a helmet with the retro logo, but without the striping.
The Falcons declined to comment to ESPN about the issue, while the NFL did not respond to a request for comment from the Associated Press.
Atlanta will wear the throwback logos as they host the San Francisco 49ers for Week 7.