Press Release
12 October, 2026, 04:25 pm
Last modified: 12 October, 2026, 04:26 pm
IPDC Finance PLC has won the "Fintech Innovation of the Year – NBFI" award at the fourth Bangladesh Fintech Awards 2026 for its Ucchash Card Management System.
The award recognises the company's integrated digital platform connecting customers, partner merchants and lifestyle benefits to deliver value beyond traditional financial services, according to the press release.
Launched in May 2026, the IPDC Ucchash Card offers eligible customers discounts, special offers and additional benefits across dining, hotels and resorts, healthcare, lifestyle, education, travel, electronics and digital entertainment.
The initiative is supported by an internally developed platform that simplifies the management of benefits through QR-based eligibility verification, digital redemption and centralised merchant and offer management.
The system allows customers to access their benefits conveniently while enabling IPDC to monitor redemption trends and understand customer preferences to improve its offerings.
Designed to accommodate growing demand, the platform also supports expansion of the company's merchant network and the introduction of new benefits.
Between May and August 2026, the initiative served more than 400 customers. IPDC described this as an encouraging start to bringing technology-enabled benefits into customers' everyday lives.
Rizwan Dawood Shams, managing director of IPDC Finance, said, "At IPDC, we believe financial services should deliver value beyond transactions. The Ucchash Card Management System reflects our commitment to using technology to make everyday experiences more convenient and rewarding for our customers. This recognition encourages us to continue developing innovative, customer-focused solutions that respond to changing needs and strengthen our relationships with customers."
The company said the award marked another milestone in its digital transformation.
Through initiatives such as Ucchash, IPDC said it continued to explore technology-driven ways to improve customer experiences, expand access to lifestyle benefits and build lasting customer relationships.