DannijoPro has tapped Pat Geraghty, former president and chief executive officer of GuideWell and its subsidiary Florida Blue, as CEO as the company looks to scale its business.
The NBA-licensed fashion and sports merchandise brand, founded in 2024 by sisters Danielle and Jodie Snyder, has quadrupled sales over the past two years, according to Jodie Snyder. The sisters also founded fashion accessories label Dannijo in 2008, expanding into sports with DannijoPro.
“My sister and I have always been more on the creative side,” Snyder said, explaining that she handles marketing, sales and partnerships from Florida, while Danielle leads the design team in San Francisco. Geraghty, also based in Florida, will oversee operations and scaling.
The appointment marks an unexpected move for Geraghty, who spent nearly 15 years leading GuideWell and Florida Blue, during which annual revenue grew from $8 billion to $33 billion, he said.
“I’ve done what I wanted to do in the healthcare space,” said Geraghty. “So while it was referred to as a retirement, I knew that I was just shifting gears and wanted to do the next thing.”
DannijoPro has seen sales at Madison Square Garden increase 150 percent year-over-year, while its partnership with Revolve has also gained traction. The brand sold out of 800 satin bomber jackets priced at $395 during the NBA semifinals, while sales during the NBA Finals surged fivefold, according to the company.
New York remains its strongest market, followed by San Francisco and Los Angeles, with Miami emerging as another opportunity. The brand focuses on major NBA franchises including the Knicks, Warriors, Lakers, Celtics and 76ers.
Expansion is underway beyond basketball, including tennis through the Laver Cup and a Jacksonville Jaguars NFL license. The company is also exploring emerging soccer, volleyball and flag football leagues, alongside international opportunities.
Operationally, Geraghty is prioritizing domestic production to shorten lead times. DannijoPro has established manufacturing partnerships in Florida and New Hampshire, with additional West Coast facilities under consideration. Production also takes place in China, Vietnam and Peru.
As it pursues expansion and additional partnerships, the company aims to preserve its brand DNA through signature hand-stitched designs and one-of-one pieces. Customization requests through direct messages accounted for approximately 30 percent of first-year business.
“The notion that we could take this business and grow it into hundreds of millions of dollars of annual revenue is something we believe is very possible,” Geraghty said.